Headlines

JA Tests Generic Jewelry Ad Campaign

It debuted in the Los Angeles area.

Published

4 years ago

September 24, 2019

INSTORE Staff

Jewelers of America is working to establish a national generic jewelry ad campaign.

The trade association has launched a test campaign in Los Angeles called “Another Piece of Your Story.”

In a letter to participants in the Pioneer Program, JA President Dave Bonaparte wrote: “It’s thanks to your generous funding that the campaign will run through November 3 and give us better data on how to expand this to a nationwide audience.”

INSTORE participated in supporting the initiative.

Visit the campaign website, yourfinest.com, to see the creative and the influencers that advertising agency Cramer-Krasselt has procured to create buzz among 20- to 30-something self-purchasers. JA is posting updates on the campaign on its website here.

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”