Headlines

JA Tests Generic Jewelry Ad Campaign

It debuted in the Los Angeles area.

Published

5 years ago

September 24, 2019

INSTORE Staff

Jewelers of America is working to establish a national generic jewelry ad campaign.

The trade association has launched a test campaign in Los Angeles called “Another Piece of Your Story.”

In a letter to participants in the Pioneer Program, JA President Dave Bonaparte wrote: “It’s thanks to your generous funding that the campaign will run through November 3 and give us better data on how to expand this to a nationwide audience.”

INSTORE participated in supporting the initiative.

Visit the campaign website, yourfinest.com, to see the creative and the influencers that advertising agency Cramer-Krasselt has procured to create buzz among 20- to 30-something self-purchasers. JA is posting updates on the campaign on its website here.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

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