Connect with us

Headlines

JA Tests Generic Jewelry Ad Campaign

It debuted in the Los Angeles area.

mm

Published

on

JA Tests Generic Jewelry Ad Campaign

Jewelers of America is working to establish a national generic jewelry ad campaign.

The trade association has launched a test campaign in Los Angeles called “Another Piece of Your Story.”

In a letter to participants in the Pioneer Program, JA President Dave Bonaparte wrote: “It’s thanks to your generous funding that the campaign will run through November 3 and give us better data on how to expand this to a nationwide audience.”

INSTORE participated in supporting the initiative.

Visit the campaign website, yourfinest.com, to see the creative and the influencers that advertising agency Cramer-Krasselt has procured to create buzz among 20- to 30-something self-purchasers. JA is posting updates on the campaign on its website here.

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular