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Editor's Note

It’s a Wonderful Year

Our ultimate calendar for jewelry pros will make planning your 2018 a breeze.

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“I KNOW WHAT I’m gonna do tomorrow, and the next day, and the next year, and the year after that.”

You’ve probably heard George Bailey utter that line in the classic Christmas movie, It’s A Wonderful Life. When George says it, we can hear the excitement in his voice — he knows what he wants to do and he has a plan to get there.

How awesome would your life be if you knew what you were going to do tomorrow, and the next day, and the next year? Now’s the time to figure it out, and we’ve got just the tool to help: The Ultimate Calendar for Jewelry Pros!

We’ve compiled interesting dates and helpful advice into a 12-page feature that you’re going to want to immediately cut out and pin to your bulletin board. From event opportunities like Sex and the City Day (invite self-purchasers to come splurge), to key industry show dates, to timely tips (June 29: “buy your staff books on selling — because everybody needs summer beach reading”), this feature is so chock-full of ideas, your biggest challenge will be figuring out how many you can actually pull off.

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If that’s not enough, we’ve got the usual highlights, including the hottest new gold jewelry (p. 20), runway and celebrity trends (p. 26), the secret to figuring out how much to take out of your business (p. 64), the very coolest ceiling fixtures we could find (p. 72), a store whose coolness lies in its flexibility and daring (p. 76), and much, much more!

So don’t stop now — turn the page and start figuring out how to make 2018 your most “wonderful” year yet!

Do It Yourself: Give Your Business a Rebirth

Five Smart Tips You’ll Find Inside This Edition

1. Reward your staff for watching inspirational videos, podcasts and webinars.

2. Hold an “inventory detox” event targeting jewelry over four months old.

3. Pair with a local artisan to hide jewelry in bath bombs and give them away before Valentine’s Day.

4. Highlight happy customers on Facebook to win over new ones.

5. Use modular, movable showcases so that you can easily transform your showroom for events.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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