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Sales Truths: It Takes One To Know One

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Published

15 years ago

on

WHY IT’S TRUE
A customer leaves having engaged with a staff member but purchased nothing.

 

 

PLAN OF ACTION
To get in touch with the feelings of a customer, ask your sales staff to do this: Visit the one store they absolutely hate (non-restaurant or jewelry) and make note of three factors contributing to that. Visit a store they absolutely love and make note of three specific factors that encourage them to want to return to that store over and over again. Share these results during a store meeting, and then have them in groups of two, slowly walk the interior and exterior of your store carefully noting three customer turn-ons and three turnoffs. All of a sudden, fingerprints on the counter or small pieces of lint on the floor will become magnified, and the appearance of your store will dramatically change.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: It Takes One To Know One

mm

Published

15 years ago

on

WHY IT’S TRUE
A customer leaves having engaged with a staff member but purchased nothing.

 

 

PLAN OF ACTION
To get in touch with the feelings of a customer, ask your sales staff to do this: Visit the one store they absolutely hate (non-restaurant or jewelry) and make note of three factors contributing to that. Visit a store they absolutely love and make note of three specific factors that encourage them to want to return to that store over and over again. Share these results during a store meeting, and then have them in groups of two, slowly walk the interior and exterior of your store carefully noting three customer turn-ons and three turnoffs. All of a sudden, fingerprints on the counter or small pieces of lint on the floor will become magnified, and the appearance of your store will dramatically change.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular