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It’s a Diamond … It’s a Zircon.. … It’s …

Fighting for beauty, strength and modest prices. Who am I?

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It’s a Diamond … It’s a Zircon.. … It’s …

BORN ON A foreign star, I am possessed of enormous toughness (9.25 on the Mohs Scale) and the power to bend light like few others. I was first found at the bottom of an Arizona crater by a wandering French chemist, whose name I bear. I can be used to fight high jewelry prices, environmental degradation and African conflict. I’m extremely rare but easily manufactured, making me the perfect match for a modern couple seeking an alternative engagement ring.

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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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