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It’s All True

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Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

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And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

It’s All True

Published

on

Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Advertisement

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular