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It’s All True

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Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

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And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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David Squires

It’s All True

Published

on

Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Advertisement

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular