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It’s All True

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Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

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And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

It’s All True

Published

on

Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Advertisement

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular