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It’s All True

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Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

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And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

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SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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David Squires

It’s All True

Published

on

Introducing ‘the little feature that could’

IT’S ALWAYS A PROUD MOMENT for us when one of the many small features we publish each month inINSTORE blows up and gets its moment in the sun. 

This month, it’s “True Tales'” turn. It’s a little column we launched in July 2003, which has quickly become a favorite of readers – at least judging by the letters we receive and the amount of submissions we get each month from jewelers with stories to tell. Over time, the number of the submissions built up – as did the length of the stories we were receiving. And since, this was what we call a “mini-department”, there were often stories that were too long – and in some cases, way way too long – to publish.  

Eventually, it became apparent that the only way those stories were ever going to see the light of day was for us to do an expanded “True Tales” lead. The more we thought about it, the better the idea seemed. 

A lead that’s pure story – what a concept! 

Anyway, we hope you enjoy this special feature. It’s a great chance to laugh a little at our customers, laugh a little more at ourselves, and laugh the most at this strange and wonderful business we all find ourselves working in.  

Advertisement

And heck, you might even end up learning a little. At the very least, you’ll learn that whenever you think it’s impossible to be surprised, you will be.  

By the way, now that we’ve cleared away some of our backlog of “True Tales”, you’re invited to send your own submissions to our editors at Click here.  

We’ll await the weirdness! 

Wishing you the very best business …

Dvid Squires 
Executive Editor and Associate Publisher 
(Click here

Advertisement

SPONSORED VIDEO

After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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