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Dave Richardson

Sales Truths: It’s Better To Try And Lose Than Not To Try At All

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Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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