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Sales Truths: It’s Better To Try And Lose Than Not To Try At All

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Published

16 years ago

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Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Dave Richardson

Sales Truths: It’s Better To Try And Lose Than Not To Try At All

mm

Published

16 years ago

on

Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular