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Sales Truths: It’s Better To Try And Lose Than Not To Try At All

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Published

16 years ago

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Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Dave Richardson

Sales Truths: It’s Better To Try And Lose Than Not To Try At All

mm

Published

16 years ago

on

Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular