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Sales Truths: It’s Better To Try And Lose Than Not To Try At All

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Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Dave Richardson

Sales Truths: It’s Better To Try And Lose Than Not To Try At All

mm

Published

on

Keys To Selling

TRUTH #4

WHY IT’S TRUE: Salespeople face challenges every day such as closing a high ticket item, trying for add-on sales, or calling customers to inform them of something special. We all know people who have been successful in each of these areas because they tried. 

PLAN OF ACTION: Pick up the telephone and call your customers to remind them of their anniversary or share some new item you know they will like. Afraid to be perceived as a telemarketer? Well don’t be, because a telemarketer makes random calls from a computer generated list. You are calling someone who knows and trusts you. The department store cosmetician calls to tell you about a new lipstick. And what do you say? “Thank you very much for thinking about me.” Your customers will likewise thank you for thinking about them

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular