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David Squires

It’s Showtime…



And this year, you’re going home a winner

ARE YOU ONE OF THOSE PEOPLE who’s just no good at trade fairs?  

The kind who always ends up returning from a big show with a sinking feeling that you’ve picked up too much, too little, or flat-out wrong inventory? Stuck with contracts containing terms you don’t understand, deals you don’t like, and fine print that puts your store at a disadvantage? One who jostles and bumps your way through more than 15,000 other retailers and the majority of the finest minds in the business, and yet still flies home knowing no more about jewelry retail than when you left?  

Well, someone is clearly at fault. And though we’re not usually ones to bask in the homey aroma of roasted scapegoat, you know what? That someone is you.  

This year, in our annual pre-Vegas tips issue, we’ve scheduled you for a crash course in Advanced Trade Show Survival Skills. You’ll learn, step-by-painstaking-step, how to impress exclusive vendors, wrangle better deals, meet more peers and mentors, score cool freebies, comparison-test inventory management systems, and squeeze more priceless minutes out of every day. We’ll tell you where to go, what to eat, and who to see. Heck, someone’s even going to show you how to pack your suitcase.

Whether you’re going to the Vegas shows or another summer industry event, our ?Survival Kit? will give you the knowledge you need to best navigate this critical merchandising season.  


Then, next month, we’ll further arm you with the very best guesses of our retail and industry style-watchers as to the products you’ll want to have in your cases for the 2006 holiday season. 

Wishing you the very best business …
David Squires 
Executive Editor And Associate Publisher 
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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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