Headlines

J.C. Penney to Revamp Jewelry Sections as Part of New Store Layout

Published

9 years ago

February 11, 2016

INSTORE Staff

The new concept is intended to drive cross shopping among other categories.

J.C. Penney says it will begin implementing a “center core layout” in more than one-third of its stores this spring that will turn its areas of fashion jewelry, accessories, footwear and handbags “into a vibrant shopping environment that complements Sephora inside J.C. Penney and the Fine Jewelry Store,” Chain Store Age magazine reports. The article says that this new layout was piloted in stores last year to “promote greater cross shopping” in the aforementioned areas. The test drive was a success, so the retailer is rolling out the concept on a larger scale. “As we continue to expand our center core concept to more stores, customers will discover compelling displays that bring accessories to life in a meaningful and dynamic way,” Jodie Johnson, J.C. Penney’s senior VP of footwear and handbags, told the magazine.

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