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Jacksonville’s Underwood Jewelers Will Close Mall Store

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Business ‘started going backward’ as customer traffic declined.

Underwood Jewelers, which operates three stores in Jacksonville, FL, and one in Ponte Vedra Beach, will close its location at Jacksonville’s Avenues mall Sept. 27, the Jacksonville Daily Record reports. In the article, Underwood President Clayton Bromberg cites the difficulty of mall retail. “Malls are a very, very high cost place to operate,” he says, “and it’s our smallest store by volume by a long shot and it is no longer growing.” The store opened six years ago, and it grew for the first four and a half years, “and then started going backward,” says Bromberg, who notes that mall traffic is down, and mall customers who remain have less disposable income.

Read more at the Jacksonville Daily Record

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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