As per usual, shoppers spent less in January than they did during the busy holiday month before, but the latest retail sales still showed strong year-over-year gains, reports the latest CNBC/NRF Retail Monitor.
“Consumers pulled back in January, taking a breather after a stronger-than-expected holiday season,” said NRF President and CEO Matthew Shay. “Despite the monthly decline, the year-over-year increases reflect overall consumer strength as a strong job market and wage gains above the rate of inflation continue to support spending. We’re seeing a ‘choiceful’ and value-conscious consumer who is rotating spending across goods and services and essentials and non-essentials, boosting some sectors while causing challenges in others.”
Total retail sales, excluding automobiles and gasoline, were down 1.07% seasonally adjusted month over month but up 5.44% unadjusted year over year in January, according to the Retail Monitor. That compared with increases of 1.74% month over month and 7.24% year over year in December.
January sales were up in seven out of nine categories on a yearly basis, led by online sales, health and personal care stores, and clothing and accessories stores. Sales were up in three categories on a monthly basis. Specifics from key sectors include:
- Online and other non-store sales were up 0.44% month over month seasonally adjusted and up 30.49% year over year unadjusted.
- Health and personal care stores were up 0.77% month over month seasonally adjusted and up 10.39% year over year unadjusted.
- Clothing and accessories stores were down 2.96% month over month seasonally adjusted but up 7.67% year over year unadjusted.
- General merchandise stores were down 2.43% month over month seasonally adjusted but up 7.53% year over year unadjusted.
- Grocery and beverage stores were down 0.23% month over month seasonally adjusted but up 5.65% year over year unadjusted.
- Sporting goods, hobby, music and bookstores were down 1.89% month over month seasonally adjusted but up 2.82% year over year unadjusted.
- Electronics and appliance stores were down 1.46% month over month seasonally adjusted but up 1.57% year over year unadjusted.
- Furniture and home furnishings stores were down 2.03% month over month seasonally adjusted and down 0.27% year over year unadjusted.
- Building and garden supply stores were up 0.27% month over month seasonally adjusted but down 0.99% year over year unadjusted.
Unlike survey-based numbers collected by the U.S. Census Bureau, the Retail Monitor uses actual, anonymized credit and debit card purchase data compiled by Affinity Solutions and does not need to be revised monthly or annually.
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Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
