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JCK Las Vegas Elevates Customer Service and Expands Product Offerings in Response to an Evolving Retail Market




(PRESS RELEASE) NORWALK, CT – The JCK Las Vegas show announces multiple new offerings for its 2018 edition in direct response to industry research, customer feedback and an evolving retail market. With a return to the traditional weekend schedule, new partnerships and destinations, enhanced customer service and a rich roster of event programing, the 2018 show promises to deliver a one-stop shopping and educational experience for the 30,000+ industry professionals who participate. This year’s show, running June 1 – 4, 2018, will be the final exhibition at the Mandalay Bay Resort & Casino before its 2019 relocation to the renovated Sands Expo Convention Center. 

One Stop Weekend Shopping – Adding Estate Jewelry, At-Show Delivery, Lab Grown Diamonds

This year’s return to the traditional Friday to Monday show schedule creates the opportunity for weekend shopping to maximize retailers’ time away from the store. In addition to JCK’s staple neighborhoods, the 2018 show floor will be enhanced by a new partnership with Palm Beach Show Group for the Estate Jewelry & Watch Pavilion and the co-location of JIS Exchange. “With the addition of Estate Jewelry and Watches, and immediate at-show delivery options at JIS Exchange, we are now providing a real ‘one stop shop’ experience at Mandalay Bay for our retail buyers. We are honored to create such dynamic partnerships and continue to bring added value to all the show participants, says Yancy Weinrich, Senior Vice President at JCK.” 

And as consumer demand continues to change and evolve, show management also continues to expand its vendor options. In 2018, JCK will introduce a dedicated destination for lab-grown diamonds. JCK provides buyers with choices for all gemstones – real, rare and grown – to ensure that retailers can meet demand from any and all of their customers. Alongside these new destinations JCK will diversify its offerings with a dedicated Retail Experience neighborhood with a collection of suppliers whose products and services transform the retail shopping experience. Exhibiting companies include Yelp & eBay, among others.

Personalized Matchmaking and $200,000 Worth of Buying Incentives

The newly enhanced JCK matchmaking platform “JCK Match” utilizes the latest technology to organically recommend exhibitors to retailers based on their particular sourcing needs to streamline the shopping experience for buyers at the show. JCK Match encourages buyers to meet with suppliers who match their businesses personal product sourcing needs and also rewards them for doing so. This year JCK has announced that for each opening purchase a buyer makes with one of their recommended vendors through JCK Match they will receive $50 US. For each additional purchase made they will get a chance to spin JCK’s match prize wheel which consists of prizes that encourage spending and networking, including: one $10,000 winner a day, dining credits, roundtrip airfare to any JCK Event, a hotel room for JCK 2019, to name a few. More details can be found at


Enhanced Customer Concierge Team

While shopping at the show, retailers will notice an enhanced concierge team known as the “Bling Brigade” ready to assist. This jewelry adorned concierge team is led by captain “Bling” who’s army of experts are ready to help visitors find exactly what they’re looking for at JCK. In addition to providing show assistance, the Bling Brigade’s fun interactions and activities throughout the day will include socially shareable moments and daily happy hours. On demand assistance from the “Bling Brigade” is also available through the “Ask Bling” chat on the JCK mobile app and show website. 

Engaged Learning and Networking

JCK Las Vegas’ 2018 event schedule boasts over 70 events, from networking to education, including the JCK Talks series, which offers the opportunity for peer-to-peer discussions and learning opportunities. Some additional event highlights are: 

  • JCK Talks Retailer Roundtables kick off on Thursday May, 31 covering social media, disruption in retail, succession planning, educating consumers through content, hiring + maintaining staff and much more.
  • Spend an Afternoon with the Association’s as the experts cover the industry’s most requested topics on Friday, June 1 including sessions by: Women’s Jewelry Association, American Gem Society, Jewelers of America, Jewelers Vigilance Committee, Natural Colored Diamond Association and more.
  • The new “Instore Experience” within LUXURY’s Oceanside Ballroom on level 2 provides retailers with real, experiential ideas to enhance their customer’s journey while shopping at their store. Highlights from this area include Dry Bar, Flower Crowns, Cupcake Wars, and more surprises! 
  • JCK Rocks the Bowl returns to the hottest venue on The Strip – The Brooklyn Bowl, on Sunday, June 3 for a night of great music and networking to celebrate an amazing week at JCK. 

For a full list and descriptions of events and seminars, please visit here.


It’s no secret that, for all of these reasons, JCK is the jewelry event of the year for exhibitors and retailers alike. Such esteemed brands as Le Vian and Stuller have recently communicated the value they see and their commitment to the show through long-term contracts, for 3 and 5 years respectively, in addition to a long term commitment by the Plumb Club.

There is a wealth of more LUXURY and JCK Las Vegas show advocates and to celebrate this, JCK is launching a new content campaign called “Why I JCK.” A well-rounded and robust campaign, “Why I JCK” will begin to roll out its presence over digital advertising, Insider Blog content, social media, print campaigns, onsite signage and more. Get a sneak peek of the first video here

Ear on the Pulse

With a wide array of thoughtful enhancements to the show experience, customer service and the product offerings, the JCK Las Vegas Show is poised to better support the industry and become a meaningful experience for all jewelry professionals. As an ongoing effort to further its understanding of the industry it serves, JCK’s research takes a multi-faceted approach. These all-new enhancements to the show are based on customer feedback gleaned from the JCK & LUXURY Advisory Boards, retail store visits by JCK staff, post-event digital surveys and more. In September 2017, JCK embarked on a journey to visit 500 jewelry retail stores, a project that will be completed by the start of LUXURY/ JCK Las Vegas 2018. Additionally, an industry-wide survey was deployed in Quarter 1 seeking insight into the jewelry retail landscape, trends, issues and hot topics facing the industry. Results will be revealed at the JCK industry Trends breakfast on Friday, June 1, as well as, be available for download post show. 


The JCK Las Vegas Show will take place at Mandalay Bay Resort & Casino from June 1st through June 4th, 2018. LUXURY will open May 30 – 31st by invitation only then open up to the JCK buyers alongside JCK. For more information or to register for the show, please visit or call (203) 840-5684.



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