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Jeff Unger, President of Alisa Unger Designs and Long-Time INSTORE Contributor, Dies at Age 57

He fought cancer for 10 years and inspired many with his resilience and positive attitude.

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Jeff Unger

Jeff Unger, president and co-owner of B & N Jewelry (d.b.a. Alisa Unger Designs) with his wife Alisa, passed away due to complications caused by renal carcinoma cancer on February 7, 2019 at the age of 57.

Jeff was an avid golfer, and when he was diagnosed with cancer, he became the coach for a local high school golf team at Weber High. He spent the last 10 years of his life teaching the game he loved to kids and adults with disabilities via the Adaptive Golf program and the MDE School. He loved his wife, Alisa, dearly and was married just shy of 33 years. Together they had two children, Brandi and Jason. As a family, they loved to travel, try new restaurants, spend time together, and most importantly, laughed together.

Jeff served as treasurer for the Southern Jewelry Travelers Association (SJTA), which produces the Atlanta Jewelry Show. He was also one of the founders of the Prime Jewelry Group.

Throughout his life, Jeff gave back to his community and to causes close to his heart. After losing a sister and sister-in-law to breast cancer, Jeff and Alisa started the foundation, Me & My Two Friends, which still runs today, donating money to breast cancer research.

Jeff fought cancer for 10 years, but not without a smile on his face. His outstanding resilience and unquenchable thirst for life were deeply inspirational to all that knew him.

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Here at INSTORE, we knew Jeff as a shrewd person of business and in life, and as a friendly face we could always count on seeing at industry trade shows. Jeff contributed many columns over the years to INSTORE, writing from a supplier’s perspective and calling on both retailers and suppliers to improve communication and their working relationships. He authored a monthly e-newsletter called “The Mind Massage,” in which he would write on various business-related topics, often relating his advice back to the game of golf and almost always encouraging his readers to smile more and to connect with their fellow humans. We will miss him.

Read one of our favorite Jeff Unger columns, “Just Say Hello,” here.

And read more of Jeff’s writing for INSTORE here.

In lieu of flowers, donations can be made to the following organizations:

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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