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Jeff Unger, President of Alisa Unger Designs and Long-Time INSTORE Contributor, Dies at Age 57

He fought cancer for 10 years and inspired many with his resilience and positive attitude.

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Jeff Unger

Jeff Unger, president and co-owner of B & N Jewelry (d.b.a. Alisa Unger Designs) with his wife Alisa, passed away due to complications caused by renal carcinoma cancer on February 7, 2019 at the age of 57.

Jeff was an avid golfer, and when he was diagnosed with cancer, he became the coach for a local high school golf team at Weber High. He spent the last 10 years of his life teaching the game he loved to kids and adults with disabilities via the Adaptive Golf program and the MDE School. He loved his wife, Alisa, dearly and was married just shy of 33 years. Together they had two children, Brandi and Jason. As a family, they loved to travel, try new restaurants, spend time together, and most importantly, laughed together.

Jeff served as treasurer for the Southern Jewelry Travelers Association (SJTA), which produces the Atlanta Jewelry Show. He was also one of the founders of the Prime Jewelry Group.

Throughout his life, Jeff gave back to his community and to causes close to his heart. After losing a sister and sister-in-law to breast cancer, Jeff and Alisa started the foundation, Me & My Two Friends, which still runs today, donating money to breast cancer research.

Jeff fought cancer for 10 years, but not without a smile on his face. His outstanding resilience and unquenchable thirst for life were deeply inspirational to all that knew him.

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Here at INSTORE, we knew Jeff as a shrewd person of business and in life, and as a friendly face we could always count on seeing at industry trade shows. Jeff contributed many columns over the years to INSTORE, writing from a supplier’s perspective and calling on both retailers and suppliers to improve communication and their working relationships. He authored a monthly e-newsletter called “The Mind Massage,” in which he would write on various business-related topics, often relating his advice back to the game of golf and almost always encouraging his readers to smile more and to connect with their fellow humans. We will miss him.

Read one of our favorite Jeff Unger columns, “Just Say Hello,” here.

And read more of Jeff’s writing for INSTORE here.

In lieu of flowers, donations can be made to the following organizations:

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Jewelry Distributor Arrested With $15M in Counterfeit Goods, Police Say

$15M in counterfeit merchandise was seized.

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The owner of a business in the downtown Los Angeles jewelry district has been arrested for allegedly selling counterfeit jewelry.

Moossa Lari is accused of felony trademark violation, according to a press release from the LA Police Department.

Moossa Lari

Investigators conducted several undercover buys and surveillance operations and determined that he was “a major distributor of counterfeit jewelry nationwide,” the release states.

Search warrants were served at multiple locations in the jewelry district on Nov. 7 by LAPD in collaboration with the FBI, Homeland Security Investigations and Custom Border Protection.

Officers seized about $58,000 in cash and over $15 million counterfeit jewelry with Street value of over $1 million, according to the release. Counterfeit jewelry recovered included fake Hermes, Gucci, Chanel, Louis Vuitton, Rolex, Michael Kors, Cartier, Tiffany Co., YSL, Dior, Calvin Klein, Guess, Van Cleef and Bvlgari pieces.

The counterfeit jewelry was tested at the scene and did not meet U.S. safety standards, the release states.

The standard of acceptable lead and cadmium is 90 parts per million. The seized counterfeit jewelry tested as high as 200,000 parts per million.

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Video: It’s Not My Problem When You Buy a $120 Ring and Your Wife Finds Out It’s ‘Fake’

It’s not the jeweler’s fault she got mad.

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LIKE ANY JEWELER, Cullen Wulf sometimes runs into customers who aren’t looking to spend much money.

Unfortunately, sometimes their expectations are way out of line with what they’re willing to pay.

In the video below, Cullen re-enacts a scenario where he encountered just such a customer — a customer whose wife was unhappy with her sterling silver and CZ anniversary gift.

The customer felt that Cullen was to blame, and Cullen set the record straight.

Take a look.

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FTC Releases Disclosures Guidance for Social Media Influencers

It explains when and how influencers must disclose sponsorships to their followers.

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Enlisting social media “influencers” has become a popular way to promote a wide range of products, including jewelry.

Unfortunately, it’s not always obvious to consumers what is and isn’t an ad. The Federal Trade Commission wants to fix that.

The FTC has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures.

The guide and accompanying videos underscore that the responsibility to make disclosures about endorsements lies with the influencer. The guide outlines the various ways that an influencer’s relationship with a brand would make disclosures necessary, and it reminds influencers that they cannot assume that followers are aware of their connections to brands.

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The guide includes tips for when and how influencers should tell their followers about a relationship. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear.

The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

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