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WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones” to indicate paying homage to one’s lord, but in jewelry parlance indicates something different: proposing to one’s beloved. The video includes majestic, somber music intended to invoke the “Game Of Thrones” introductory music, and dark, close-up images of metal and glowing particles that pan out to reveal a finely-textured engagement ring.

“I’m calling it ‘opportunity marketing,’” says Shane O’Neill, vice-president of Fruchtman Marketing, “Which is to say unplanned marketing opportunities that connect with current events.” As the final season of “Game Of Thrones” just launched a few weeks ago, viewership is at an all-time high. O’Neill says that the campaign, entitled “Game Of Rings,” is being run via YouTube Advertising and targets engagement ring consumers who watch “Game of Thrones.”

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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