Connect with us

Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

Video is a take-off on the TV show’s opening montage and music.

mm

Published

on

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones” to indicate paying homage to one’s lord, but in jewelry parlance indicates something different: proposing to one’s beloved. The video includes majestic, somber music intended to invoke the “Game Of Thrones” introductory music, and dark, close-up images of metal and glowing particles that pan out to reveal a finely-textured engagement ring.

“I’m calling it ‘opportunity marketing,’” says Shane O’Neill, vice-president of Fruchtman Marketing, “Which is to say unplanned marketing opportunities that connect with current events.” As the final season of “Game Of Thrones” just launched a few weeks ago, viewership is at an all-time high. O’Neill says that the campaign, entitled “Game Of Rings,” is being run via YouTube Advertising and targets engagement ring consumers who watch “Game of Thrones.”

Advertisement

SPONSORED VIDEO

It’s Going to Set Us Up Very Nicely for Retirement

You’ve worked hard all your life. And if you’re like most jewelers contemplating retirement, you’re hoping that your going-out-of-business sale will add to your nest egg — with minimal complications. That’s exactly what Doug and Jacki Friedrich, fourth-generation owners of Friedrich Jewelers Inc., of Vernon, Conn., experienced when they selected Wilkerson to run their sale. “Jewelers who are contemplating a sale should go with Wilkerson because of their experience,” says Doug. And with financial goals “exceeding expectations,” the couple can now focus on enjoying the next chapter of their lives. “It’s going to set us up very nicely for retirement,” says Jacki. “The money’s coming in and we have no complaints. It’s been wonderful.”

Promoted Headlines

Most Popular