Connect with us

Headlines

Jeweler Helps Competitor Recover from $300K Burglary

mm

Published

on

Thieves cut through a steel safe.

As it tries to recover from a $300,000 burglary, Amherst Jewelers in Williamsville, NY, is getting help from perhaps an unlikely source — a local competitor.

Amherst co-owner Joel Jaffe recently said he had “almost no inventory” left, WIVB-TV reports.

The burglars struck in July, entering through a wall and cutting through a steel safe. They took jewelry along with gold and coins.

Jeff Bean, owner of M.A. Laurie Jewelers, said he wanted to lend a hand to a fellow jewelry retailer as the crucial holiday season approaches, WIVB-TV reports.

So he recently held a two-day fundraiser at his store. According to WIVB, “All of the money from every piece of jewelry sold will go to Jaffe.”

With this assistance from his longtime industry colleage, Jaffe anticipates having his store up and running again soon.

Advertisement

Read more at WIVB-TV

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular