Headlines

Jeweler Offers Mercedes with Purchase of $1M Diamond

It’s the “Holy Toledo!” offer.

Published

8 years ago

November 21, 2016

INSTORE Staff

Jeweler Jeffrey Mann of Toledo, OH, is making an offer that he hopes will be just right for some “uber-luxury”-minded holiday shopper.

Jeffrey Mann Fine Jewelers has put together a package that includes a 16-carat, $1 million Forevermark round brilliant cut diamond and a 2017 Mercedes Benz S550 Cabriolet from Vin Devers AutoHaus of Sylvania, OH.

According to a press release: “It’s a $1.15 million value for a million, because when you buy the diamond, you get the car for free!”

This promotion is called the Holy Toledo! Ultimate Holiday Indulgence. The loose diamond is available to view at the jewelry store through Dec. 23.

“Toledo is completely misunderstood. It takes a lot of ribbing,” Mann said. “I want to make my hometown a destination for rare and exquisite luxury items because I believe Toledo is an incredible jewel, in and of itself.”

He also said he considers the offer “proof that a small businessman can still dream big and see that dream realized.”

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.