Headlines

Jeweler Offers Mercedes with Purchase of $1M Diamond

It’s the “Holy Toledo!” offer.

Published

8 years ago

November 21, 2016

INSTORE Staff

Jeweler Jeffrey Mann of Toledo, OH, is making an offer that he hopes will be just right for some “uber-luxury”-minded holiday shopper.

Jeffrey Mann Fine Jewelers has put together a package that includes a 16-carat, $1 million Forevermark round brilliant cut diamond and a 2017 Mercedes Benz S550 Cabriolet from Vin Devers AutoHaus of Sylvania, OH.

According to a press release: “It’s a $1.15 million value for a million, because when you buy the diamond, you get the car for free!”

This promotion is called the Holy Toledo! Ultimate Holiday Indulgence. The loose diamond is available to view at the jewelry store through Dec. 23.

“Toledo is completely misunderstood. It takes a lot of ribbing,” Mann said. “I want to make my hometown a destination for rare and exquisite luxury items because I believe Toledo is an incredible jewel, in and of itself.”

He also said he considers the offer “proof that a small businessman can still dream big and see that dream realized.”

Jeweler Offers Mercedes with Purchase of $1M Diamond

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”