Headlines

Jeweler Offers Mercedes with Purchase of $1M Diamond

It’s the “Holy Toledo!” offer.

Published

7 years ago

November 21, 2016

INSTORE Staff

Jeweler Jeffrey Mann of Toledo, OH, is making an offer that he hopes will be just right for some “uber-luxury”-minded holiday shopper.

Jeffrey Mann Fine Jewelers has put together a package that includes a 16-carat, $1 million Forevermark round brilliant cut diamond and a 2017 Mercedes Benz S550 Cabriolet from Vin Devers AutoHaus of Sylvania, OH.

According to a press release: “It’s a $1.15 million value for a million, because when you buy the diamond, you get the car for free!”

This promotion is called the Holy Toledo! Ultimate Holiday Indulgence. The loose diamond is available to view at the jewelry store through Dec. 23.

“Toledo is completely misunderstood. It takes a lot of ribbing,” Mann said. “I want to make my hometown a destination for rare and exquisite luxury items because I believe Toledo is an incredible jewel, in and of itself.”

He also said he considers the offer “proof that a small businessman can still dream big and see that dream realized.”

Jeweler Offers Mercedes with Purchase of $1M Diamond

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”