Connect with us

Headlines

Jeweler Pulls NFL Ads Over National Anthem Controversy

mm

Published

on

The founder views ‘taking a knee’ as disrespectful.

Diamonds Direct Fine Jewelers, a store in St. Petersburg, FL, is discontinuing its Monday Night Football ads because it views the decision by some players to kneel during the National Anthem as disrespectful.

In a post on its Facebook page, the store wrote: “Diamonds Direct Founder and CEO Gary Sanchez, USCG Veteran (and football fan), would like to announce to our competitors that there will be open commercial spots during Monday Night Football as we will not be purchasing advertisements during any NFL games until the organization respects the flag and anthem.”

The post continued: “We 100% support the right to protest and the fight against injustices in our nation, but we do not at all support disrespecting the American flag and national anthem in the process.”

The Sept. 25 post features an old photo of Sanchez in his Coast Guard uniform and holding a gun. So far it has garnered more than 4,000 reactions as well as 1,300 shares and 409 comments.

The St. Petersburg store is not related to Charlotte, NC-based Diamonds Direct, a national chain.

In a trend led by Colin Kaepernick, formerly of the San Francisco 49ers, many NFL players have been kneeling to protest mistreatment of black Americans by police. President Donald Trump has criticized the players’ actions as unpatriotic.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular