Connect with us

Headlines

Jeweler Thinks Better of Suing Julia Roberts for Using His Slogan in Upcoming Movie

mm

Published

on

It seems the producers pulled it out of his commercial.

When Don Hoffman, the owner of Airport Plaza Jewelers, discovered that his copyrighted slogan was being used in an upcoming movie called “Mother’s Day” starring Julia Roberts and Jennifer Aniston, he wondered if he had any legal recourse, as Buffalo Business First explains. The article describes a 30-second TV ad promoting the movie, “where Roberts plays a pitch person for a jewelry home shopping network, shows her holding a mannequin’s arm loaded with jewelry while saying ‘it won’t cost you an arm and a leg.’” – a phrase that’s very similar to one used in a television ad campaign that Hoffman created in 2003.

Hoffman, the article says, asked a local intellectual property attorney if there was any legal action he could take, and the attorney determined that he didn’t have enough cause to file a lawsuit. “I’ve been successful as a jeweler, but I didn’t think I’d have enough resources to take on Hollywood producers and some if its biggest stars,” he said. “Somehow I don’t think Julia Roberts would be losing sleep.” He could, however, collect licensing fees from other jewelers who used the phrase in their advertising, the attorney says.

Read more at Buffalo Business First

Advertisement

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular