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Jeweler to Expand with Store at Hard Rock Hotel & Casino

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It will be the retailer’s 5th location.

PHILADELPHIA — Bernie Robbins Jewelers, which has four locations in New Jersey and Pennsylvania, will open a store at the new Hard Rock Hotel & Casino Atlantic City.

The 17-acre hotel and casino will open on June 28.

“Our more than 55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of innovation and excellence to this $500 million renovation project with Hard Rock Hotel & Casino Atlantic City,” said Harvey Rovinsky, president and co-owner of Bernie Robbins Jewelers. “Bernie Robbins’ great shopping experience and brand offerings cater directly to the tastes and demands of those interested in the first-class amenities that Hard Rock Hotel & Casino properties are known for globally.”

The 1,500-square-foot store will be located on the casino floor.

“We were very intentional in curating a mix of retail offerings that will excite our guests with quality experiences,” said Matt Harkness, president of Hard Rock Hotel & Casino Atlantic City. “Bernie Robbins Jewelers has a longstanding history of delivering an unmatched shopping experience to its loyal customer base throughout the region. We believe they’re a perfect fit for our property.”

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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