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Jeweler to Expand with Store at Hard Rock Hotel & Casino

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It will be the retailer’s 5th location.

PHILADELPHIA — Bernie Robbins Jewelers, which has four locations in New Jersey and Pennsylvania, will open a store at the new Hard Rock Hotel & Casino Atlantic City.

The 17-acre hotel and casino will open on June 28.

“Our more than 55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of innovation and excellence to this $500 million renovation project with Hard Rock Hotel & Casino Atlantic City,” said Harvey Rovinsky, president and co-owner of Bernie Robbins Jewelers. “Bernie Robbins’ great shopping experience and brand offerings cater directly to the tastes and demands of those interested in the first-class amenities that Hard Rock Hotel & Casino properties are known for globally.”

The 1,500-square-foot store will be located on the casino floor.

“We were very intentional in curating a mix of retail offerings that will excite our guests with quality experiences,” said Matt Harkness, president of Hard Rock Hotel & Casino Atlantic City. “Bernie Robbins Jewelers has a longstanding history of delivering an unmatched shopping experience to its loyal customer base throughout the region. We believe they’re a perfect fit for our property.”

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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