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Jeweler Transforms Showroom Into “Unicorn Land”

Sami Fine Jewelry, one of America’s Coolest Jewelry Stores, encourages clients to have fun.

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OWNER STEPHENIE BJORKMAN says, “We have done lost our minds,” adding that clients can’t help but smile after they walk through the rainbow curtains. “We first tried just dressing up silly. Then clients didn’t even notice (people are so stressed it didn’t phase them), so we had to take it to ridiculous level to get their attention.” We love it! What do you think?

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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