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Jeweler Transforms Showroom Into “Unicorn Land”

Sami Fine Jewelry, one of America’s Coolest Jewelry Stores, encourages clients to have fun.

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OWNER STEPHENIE BJORKMAN says, “We have done lost our minds,” adding that clients can’t help but smile after they walk through the rainbow curtains. “We first tried just dressing up silly. Then clients didn’t even notice (people are so stressed it didn’t phase them), so we had to take it to ridiculous level to get their attention.” We love it! What do you think?

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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