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Jeweler Transforms Showroom Into “Unicorn Land”

Sami Fine Jewelry, one of America’s Coolest Jewelry Stores, encourages clients to have fun.

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OWNER STEPHENIE BJORKMAN says, “We have done lost our minds,” adding that clients can’t help but smile after they walk through the rainbow curtains. “We first tried just dressing up silly. Then clients didn’t even notice (people are so stressed it didn’t phase them), so we had to take it to ridiculous level to get their attention.” We love it! What do you think?

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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