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Jeweler Transforms Showroom Into “Unicorn Land”

Sami Fine Jewelry, one of America’s Coolest Jewelry Stores, encourages clients to have fun.

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OWNER STEPHENIE BJORKMAN says, “We have done lost our minds,” adding that clients can’t help but smile after they walk through the rainbow curtains. “We first tried just dressing up silly. Then clients didn’t even notice (people are so stressed it didn’t phase them), so we had to take it to ridiculous level to get their attention.” We love it! What do you think?

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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