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Jeweler Transforms Showroom Into “Unicorn Land”

Sami Fine Jewelry, one of America’s Coolest Jewelry Stores, encourages clients to have fun.

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OWNER STEPHENIE BJORKMAN says, “We have done lost our minds,” adding that clients can’t help but smile after they walk through the rainbow curtains. “We first tried just dressing up silly. Then clients didn’t even notice (people are so stressed it didn’t phase them), so we had to take it to ridiculous level to get their attention.” We love it! What do you think?

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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