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Jeweler-Turned-Author Analyzes Our Jewelry Obsession

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Human nature explains a lot, she says.

Professional jeweler and scientist Aja Raden spoke with The Boston Globe about her new book, “Stoned: Jewelry, Obsession and How Desire Shapes the World,” a narrative nonfiction that explores jewelry in the context of history and human psychology.

When asked where our jewelry obsession comes from, she replies: “Beauty has a very powerful effect on the human brain. And scarcity has an even more powerful effect. … When you think other people are getting something and you might not, your brain really freaks out. So the jewelry industry was poised to exist from the day human beings stood up and started acting like human beings.”

Raden tackles other issues in her Q&A with the Globe, including the rise of the engagement ring.

Read more at Boston Globe

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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