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Jeweler Websites Supports Online Sales for Jewelers During COVID‐19 Crisis

It is encouraging jewelry professionals more than ever, to embrace the digital age.

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(PRESS RELEASE) Jeweler Websites, Inc. has served the jewelry industry since 2003 with more than 700 jewelry websites for more than 500 different jewelers. In response to the change in business models brought on by the COVID‐19 pandemic, Jeweler Websites is encouraging jewelry professionals more than ever, to embrace the digital age.

As businesses close their physical locations indefinitely, Jeweler Websites has been leading its clients to the latest version of its ecommerce platform so that these store owners and designers keep busy. While the jewelry industry has been reticent to embrace selling online, this national emergency indicates more than ever that stores need to have online access in place for their customers to support a sense of normalcy.

Even after the shelter‐in‐place orders are lifted it is expected that continued social distancing rules will limit all foot traffic in retail stores, further reinforcing the need for a major shift to ecommerce selling. Although Shopify offers a fast, inexpensive, and simple way to set up a generic ecommerce store, the features within Shopify have limited functionality to what jewelers are accustomed to in their point‐of‐sale software. Jeweler Websites is one of a few web agencies specializing in the jewelry industry and recognizes that the setup time and cost associated with launching ecommerce is a big expense for most jewelers.

Until the current crisis is over, to ease the financial burden of a rapid shift into ecommerce, Jeweler Websites has radically changed their pricing policy and eliminating its standard setup fees and adopting a pricing structure of $250 per month. This setup and tech support provides all of the help to the jeweler to get their ecommerce site live quickly, and the assistance for keeping it running.

“Every jeweler is an expert at describing their jewelry to customers in person,” says Matthew Perosi, president of Jeweler Websites, Inc. “Now jewelers just need to write out those descriptions and take a few photos with their smartphones so they can make the same sales online. Even during this crisis, jewelry store customers will be celebrating birthdays and anniversaries. We want our clients to have the best chance at continuing the tradition of those types of sales, but from the social safe distance of a website rather than in person.”

Jeweler Websites, Inc. is offering the following assistance to jewelers quickly looking for ecommerce:

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  1. Full ecommerce website set up using any of the 12 pre‐designed themes colorized to match the jeweler’s brand
  2. Ecommerce platform with everything a retail jeweler normally needs to run their inventory, website content, landing pages, and online sales
  3. Free 7 hours of jewelry photography training to overcome the hurdles of taking photos of inventory quickly
  4. Training to help you populate the site fast with the understanding that time is of the essence and the world is literally changing every day during this crisis
  5. Expedited setup of PayPal for use as the checkout merchant

George Blair IV, Vice President, offers “Virtual inventory is on hold because your supply line is cut off. You can’t afford to not sell what you already have. So many companies are doing unprecedented things to help you figure out your future, and now it’s our turn. You can provide the same friendly service you did in your store with the reassurance you’re there for your clients via network wire.”

jewelerwebsites.com/covid19

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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