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Big Survey

Jewelers are Dog People

By an overwhelming margin, jewelers feel more affinity to canines than cats.




Dog person
Cat person
Some other animal (fish, horse … )
All-pet person
No pet person

CAT VIDEOS MAY rule the Internet, but it’s dogs jewelers feel closest to. According to the 2021 INSTORE Big Survey, 59 percent of jewelers described themselves as “dog people” compared to only 11 percent who said they were a “cat person”.

Those figures indicate a much greater divergence than the statistics for the general U.S. population, at least if we base our comparison on pet ownership: according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA), almost half of American households own a dog, while 38 percent have a cat.

There exists some research that indicates cat people really are different from dog people. According to a study done by psychology researchers at the University of Texas in Austin, dog people are more extrovert and agreeable; cat people are more neurotic, but also more open to new experiences. That description of dog people seems quite fitting for a lot of the jewelers we’ve had the pleasure of meeting at INSTORE. But those with cats in their stores have been a cool lot too, so we’ll leave it at that.

To get more insights into the lives, habits and operations of America’s jewelers, check out the results of this year’s Big Survey HERE.

Chris Burslem is Group Managing Editor at SmartWork Media.



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