Connect with us

Big Survey

Jewelers are Dog People

By an overwhelming margin, jewelers feel more affinity to canines than cats.

mm

Published

on

Dog person
59%
Cat person
11%
Some other animal (fish, horse … )
1%
All-pet person
18%
No pet person
11%

CAT VIDEOS MAY rule the Internet, but it’s dogs jewelers feel closest to. According to the 2021 INSTORE Big Survey, 59 percent of jewelers described themselves as “dog people” compared to only 11 percent who said they were a “cat person”.

Those figures indicate a much greater divergence than the statistics for the general U.S. population, at least if we base our comparison on pet ownership: according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA), almost half of American households own a dog, while 38 percent have a cat.

There exists some research that indicates cat people really are different from dog people. According to a study done by psychology researchers at the University of Texas in Austin, dog people are more extrovert and agreeable; cat people are more neurotic, but also more open to new experiences. That description of dog people seems quite fitting for a lot of the jewelers we’ve had the pleasure of meeting at INSTORE. But those with cats in their stores have been a cool lot too, so we’ll leave it at that.

To get more insights into the lives, habits and operations of America’s jewelers, check out the results of this year’s Big Survey HERE.

Chris Burslem is Group Managing Editor at SmartWork Media.

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular