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Jewelers Are Loosening (or Just Losing) Their Ties – The Rise of Smart Casual

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They’re dressing more like their customers.

Like the rest of society, jewelers are dressing more casually than 10 years ago.

That’s what we found in Big Survey 2017 when we asked, “What most closely describes your typical attire at work.”

As one jeweler told us: “We have learned to dress more like our customers, depending on season. Makes them much more comfortable and does away with the ‘this must be expensive’ thought from our suit-and-tie days.”

Here are this year’s results, along with 2007 figures for comparison.

Jewelers Are Loosening (or Just Losing) Their Ties – The Rise of Smart Casual

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2017
 

11%

 
2007
 

17%

 
2017
 

8%

 
2007
 

21%

 
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2017
 

73%

 
2007
 

56%

 
2017
 

1%

 
2007
 

3%

 
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2017
 

6%

 
2007
 

3%

 
2017
 

0.3%

 
2007
 

0.4%

 

 

 

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SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Jewelers Are Loosening (or Just Losing) Their Ties – The Rise of Smart Casual

mm

Published

on

They’re dressing more like their customers.

Like the rest of society, jewelers are dressing more casually than 10 years ago.

That’s what we found in Big Survey 2017 when we asked, “What most closely describes your typical attire at work.”

As one jeweler told us: “We have learned to dress more like our customers, depending on season. Makes them much more comfortable and does away with the ‘this must be expensive’ thought from our suit-and-tie days.”

Here are this year’s results, along with 2007 figures for comparison.

Jewelers Are Loosening (or Just Losing) Their Ties – The Rise of Smart Casual

Advertisement
2017
 

11%

 
2007
 

17%

 
2017
 

8%

 
2007
 

21%

Advertisement
 
2017
 

73%

 
2007
 

56%

 
2017
 

1%

 
2007
 

3%

Advertisement
 
2017
 

6%

 
2007
 

3%

 
2017
 

0.3%

 
2007
 

0.4%

 

 

 

Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular