They’re dressing more like their customers.
Like the rest of society, jewelers are dressing more casually than 10 years ago.
That’s what we found in Big Survey 2017 when we asked, “What most closely describes your typical attire at work.”
As one jeweler told us: “We have learned to dress more like our customers, depending on season. Makes them much more comfortable and does away with the ‘this must be expensive’ thought from our suit-and-tie days.”
Here are this year’s results, along with 2007 figures for comparison.

Suit (and tie)/pant suit
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Business casual/designer outfit
Smart casual
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Black turtleneck and dark pants or skirt
Jeans and a T-shirt/polo and bermudas
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Italian swimsuit (I’m semi-retired)
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”