Connect with us

Tips and How-To

Jewelers Are Spending Way More Time on Social Media Than They Used To

mm

Published

on

CONGRATULATIONS! Ninety-five percent of you are active on social media for business purposes. And you’re spending more time on it, too.

Nearly a third of jewelers spend an hour or more a day on keeping their social media sites up to date, versus about one in 10 who were investing that much time five years ago, according to INSTORE’s Big Survey.

The biggest leap came with Instagram, which debuted in 2010. By 2012, only 4 percent of jewelers surveyed reported trying out Instagram; now 58 percent spend time there. Facebook, of course, is still the most popular and was already well established in 2012, with 92 percent logging on then and 93 percent now. While 10 percent reported using no social media in 2012, holdouts five years later are down to 5 percent. You know who you are!

Jewelers Are Spending Way More Time on Social Media Than They Used To

You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular