Tips and How-To

Jewelers Are Spending Way More Time on Social Media Than They Used To

Published

6 years ago

November 7, 2017

INSTORE Staff

CONGRATULATIONS! Ninety-five percent of you are active on social media for business purposes. And you’re spending more time on it, too.

Nearly a third of jewelers spend an hour or more a day on keeping their social media sites up to date, versus about one in 10 who were investing that much time five years ago, according to INSTORE’s Big Survey.

The biggest leap came with Instagram, which debuted in 2010. By 2012, only 4 percent of jewelers surveyed reported trying out Instagram; now 58 percent spend time there. Facebook, of course, is still the most popular and was already well established in 2012, with 92 percent logging on then and 93 percent now. While 10 percent reported using no social media in 2012, holdouts five years later are down to 5 percent. You know who you are!

Jewelers Are Spending Way More Time on Social Media Than They Used To

You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

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INSTORE Staff

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”