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Jewelers Are Spending Way More Time on Social Media Than They Used To

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CONGRATULATIONS! Ninety-five percent of you are active on social media for business purposes. And you’re spending more time on it, too.

Nearly a third of jewelers spend an hour or more a day on keeping their social media sites up to date, versus about one in 10 who were investing that much time five years ago, according to INSTORE’s Big Survey.

The biggest leap came with Instagram, which debuted in 2010. By 2012, only 4 percent of jewelers surveyed reported trying out Instagram; now 58 percent spend time there. Facebook, of course, is still the most popular and was already well established in 2012, with 92 percent logging on then and 93 percent now. While 10 percent reported using no social media in 2012, holdouts five years later are down to 5 percent. You know who you are!

You can see all the results of the 2017 Big Survey in the October edition of INSTORE.

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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