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Big Survey

Jewelers Cite ‘Time’ as Asset in Shortest Supply

But some feel rich all around.

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WHEN ASKED WHERE they felt the poorest, nearly 67 percent of jewelers said they could do with more time.

Explained one: “Time to enjoy hobbies and other interests in life.”

Another said, “I wish we had more to spend with the family.”

On a more positive note, slightly less than 7 percent said they were poor when it came to either money or friends.

One jeweler, in a more practical lament, claimed to be poorest when it came to “good employees with strong worth ethics that want to grow professionally.”

Some respondents rejected the question.

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“I feel very rich all around,” said one. “I don’t [feel poor]. I feel blessed,” said another.

“What a crappy question. Yeesh,” said one annoyed respondent who is apparently wanting for nothing.

The 2021 Big Survey was carried out between August and September, attracting more than 600 anonymous responses from owners of independent jewelry stores across the United States and Canada. The full results will be published in the upcoming November issue of INSTORE.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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