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Jewelers Desire This Brand More Than Any Other … (You Can Probably Guess This One)

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THEY’D LOVE to have this name in their cases.

If a certain Swiss luxury watchmaker has had your attention for a while, you’re not alone.

In our recent Big Survey, we asked, “What jewelry or watch brand would you most like to add to your cases?” More than 600 readers voted.


SEE MORE BIG SURVEY 2017 STORIES


Rolex hangs onto the top spot since 2007. Gabriel & Co. didn’t make the list in 2007 and now ranks third. At fifth, Shinola is also a new entry on the list.

Below are the full results. Look out for all the results of the 2017 Big Survey in the October edition of INSTORE.

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1. Rolex
2. Tag Heuer
3. Gabriel & Co.
4. David Yurman
5. Shinola
6. Simon G.
7. Cartier
8. (tie) Citizen, John Hardy, Patek Philippe

 

This article originally appeared in the October 2017 edition of INSTORE.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at trace@smartworkmedia.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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