THEY’D LOVE to have this name in their cases.
If a certain Swiss luxury watchmaker has had your attention for a while, you’re not alone.
In our recent Big Survey, we asked, “What jewelry or watch brand would you most like to add to your cases?” More than 600 readers voted.
SEE MORE BIG SURVEY 2017 STORIES
Rolex hangs onto the top spot since 2007. Gabriel & Co. didn’t make the list in 2007 and now ranks third. At fifth, Shinola is also a new entry on the list.
Below are the full results. Look out for all the results of the 2017 Big Survey in the October edition of INSTORE.
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1. Rolex
2. Tag Heuer
3. Gabriel & Co.
4. David Yurman
5. Shinola
6. Simon G.
7. Cartier
8. (tie) Citizen, John Hardy, Patek Philippe
This article originally appeared in the October 2017 edition of INSTORE.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
