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Jewelers Desire This Brand More Than Any Other … (You Can Probably Guess This One)

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THEY’D LOVE to have this name in their cases.

If a certain Swiss luxury watchmaker has had your attention for a while, you’re not alone.

In our recent Big Survey, we asked, “What jewelry or watch brand would you most like to add to your cases?” More than 600 readers voted.


SEE MORE BIG SURVEY 2017 STORIES


Rolex hangs onto the top spot since 2007. Gabriel & Co. didn’t make the list in 2007 and now ranks third. At fifth, Shinola is also a new entry on the list.

Below are the full results. Look out for all the results of the 2017 Big Survey in the October edition of INSTORE.

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1. Rolex
2. Tag Heuer
3. Gabriel & Co.
4. David Yurman
5. Shinola
6. Simon G.
7. Cartier
8. (tie) Citizen, John Hardy, Patek Philippe

 

This article originally appeared in the October 2017 edition of INSTORE.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Wilkerson Testimonials | MSG Jewelers

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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