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Jewelers Desire This Brand More Than Any Other … (You Can Probably Guess This One)

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THEY’D LOVE to have this name in their cases.

If a certain Swiss luxury watchmaker has had your attention for a while, you’re not alone.

In our recent Big Survey, we asked, “What jewelry or watch brand would you most like to add to your cases?” More than 600 readers voted.


SEE MORE BIG SURVEY 2017 STORIES


Rolex hangs onto the top spot since 2007. Gabriel & Co. didn’t make the list in 2007 and now ranks third. At fifth, Shinola is also a new entry on the list.

Below are the full results. Look out for all the results of the 2017 Big Survey in the October edition of INSTORE.

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1. Rolex
2. Tag Heuer
3. Gabriel & Co.
4. David Yurman
5. Shinola
6. Simon G.
7. Cartier
8. (tie) Citizen, John Hardy, Patek Philippe

 

This article originally appeared in the October 2017 edition of INSTORE.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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