Connect with us

Tips and How-To

Jewelers Desire This Brand More Than Any Other … (You Can Probably Guess This One)

Published

on

THEY’D LOVE to have this name in their cases.

If a certain Swiss luxury watchmaker has had your attention for a while, you’re not alone.

In our recent Big Survey, we asked, “What jewelry or watch brand would you most like to add to your cases?” More than 600 readers voted.


SEE MORE BIG SURVEY 2017 STORIES


Rolex hangs onto the top spot since 2007. Gabriel & Co. didn’t make the list in 2007 and now ranks third. At fifth, Shinola is also a new entry on the list.

Below are the full results. Look out for all the results of the 2017 Big Survey in the October edition of INSTORE.

Advertisement

1. Rolex
2. Tag Heuer
3. Gabriel & Co.
4. David Yurman
5. Shinola
6. Simon G.
7. Cartier
8. (tie) Citizen, John Hardy, Patek Philippe

 

This article originally appeared in the October 2017 edition of INSTORE.

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

Advertisement

SPONSORED VIDEO

Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular