Connect with us

Headlines

Jewelers for Children Announces JFC Day

mm

Published

on

(PRESS RELEASE) NEW YORK – On Sept. 29, Jewelers for Children will celebrate the first annual JFC Day. The day will be a way for all supporters of JFC and for potential new ones to celebrate the success of the industry’s support for children in need and raise visibility and funds for the charity. JFC Day is the brainchild of Steven Vardi, a JFC board member who helped develop the concept along with JFC’s Marketing Committee.

“We’ll be asking all of our current supporters to focus their efforts on JFC Day, helping us to educate consumers about the good the industry is doing, and we’ll also look for companies to run some type of fundraising activity on that Saturday as a nationwide effort for children in need,” said Vardi.

Those on the supply side of the industry will be asked to reach out to all of their retail customers, asking them to participate in the initiative. Many will be offering partnership programs for the day. Retailers will be asked to reach out to their customer base to educate them about JFC and invite them to participate in whatever activity the retailer has planned for Sept. 29. Everyone will be asked to use their social media presence to promote the day, particularly on that Saturday to encourage nationwide, blanket of exposure for the charity.

JFC will be providing participants with materials to promote the day, as well as ideas on how they can participate. Support will include trade ads, sample social media, customer communications and in-store signage.

“It’s exciting that as we celebrate our 20th anniversary, we launch JFC Day,” said Pamela Mortensen, JFC board chair. “This will become an annual campaign to raise the visibility of JFC and the amazing work that the jewelry industry is doing by supporting the charity. Tens of thousands of children have benefited from the good we do and we need to share that message with the consumer.”

Companies interested in participating in JFC Day can sign up on the JFC website at www.jewelersforchildren.org or contact JFC at 212-687-2949 or [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular