Connect with us
mm

Published

on

As a jeweler, it’s easy to feel like a pinball, constantly bouncing from task to task, from customer to customer, says marketing specialist Jimmy DeGroot. 

In the video below, he explains that business owners too often get caught up in the immediate, the necessary, the urgent.

It’s crucial to take time to “think about your ideal situation for you and your jewelry store,” he says.

“Picture yourself at your happiest and what that looks like,” DeGroot continues. “Now picture your store. Maybe the volume that it’s doing … the profitability … your team being very successful. Or is there a store at all? Maybe it’s you retired or even doing something you’ve always wanted to do but never had the time.”

DeGroot provides an exercise to help jewelers focus on the big picture.

Learn more:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular