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As a jeweler, it’s easy to feel like a pinball, constantly bouncing from task to task, from customer to customer, says marketing specialist Jimmy DeGroot. 

In the video below, he explains that business owners too often get caught up in the immediate, the necessary, the urgent.

It’s crucial to take time to “think about your ideal situation for you and your jewelry store,” he says.

“Picture yourself at your happiest and what that looks like,” DeGroot continues. “Now picture your store. Maybe the volume that it’s doing … the profitability … your team being very successful. Or is there a store at all? Maybe it’s you retired or even doing something you’ve always wanted to do but never had the time.”

DeGroot provides an exercise to help jewelers focus on the big picture.

Learn more:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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