As a jeweler, it’s easy to feel like a pinball, constantly bouncing from task to task, from customer to customer, says marketing specialist Jimmy DeGroot.
In the video below, he explains that business owners too often get caught up in the immediate, the necessary, the urgent.
It’s crucial to take time to “think about your ideal situation for you and your jewelry store,” he says.
“Picture yourself at your happiest and what that looks like,” DeGroot continues. “Now picture your store. Maybe the volume that it’s doing … the profitability … your team being very successful. Or is there a store at all? Maybe it’s you retired or even doing something you’ve always wanted to do but never had the time.”
DeGroot provides an exercise to help jewelers focus on the big picture.
Learn more:
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”