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Big Survey

Jewelers Leave a Single-Sentence Instruction for Employees

The Big Survey asked what they would say to employees if they left for a year.




THIS YEAR’S BIG SURVEY asked respondents, “If you had to take a year away from your store and could only leave a one-sentence instruction for your employees, what would it be?” The answers ranged from wise to direct to humorous. And quite a few said their instruction would be “Call me!”, which seemed a bit like cheating to us. Here is a selection of other responses.

  • “Do what you love and it will never be work.”
  • “Treat every customer like you would want your mother to be treated.”
  • “Please don’t let the store burn down.”
  • “Remember to make customers, not sales.”
  • “Don’t forget to feed my frogs.”
  • “You all know what you’re doing, keep doing it.”
  • “May God help you.”
  • “Kick ass and it will be reflected in your paychecks.”
  • “Put your phones down!”
  • “Make sure the customer is happier when they leave the store than when they came in.”
  • “Open up, sell, lock up and repeat.”
  • “Do the right thing, say what you’ll do, and do what you say.”
  • “Please don’t let my children starve.”
  • “Behave yourselves but have fun, too.”
  • “Don’t f— around.”
  • “You only get one chance to make a good impression.”
  • “I trust you.”
  • “Don’t call me.”



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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