Connect with us

Press Releases

Jewelers of America Accepting Entries for 2018 CASE Awards

mm

Published

on

(PRESS RELEASE) NEW YORK – Jewelers of America is accepting entries for the CASE Awards, its national retail jewelry design competition. The CASE Awards honor JA Retail Members who exhibit creativity artistry, style and excellence in jewelry design. Employees of JA Retail Member companies can enter through Feb. 16, 2018.

Jewelers of America continues its efforts to raise consumer awareness of fine jewelry. Last year, JA added a “People’s Choice” CASE Award category to allow entrants greater consumer visibility. The CASE Awards “People’s Choice” winner is determined by consumer votes during an online voting period on JA’s website. The “People’s Choice” category garnered over 4,500 votes last year.

First-place CASE Award winners will receive a $500 cash prize, a customized CASE Awards trophy from Jewelers of America and national trade and consumer media exposure. The five winning pieces will be put on display during the upcoming JA New York Show March 11-13, 2018.

“The CASE Awards shine a spotlight on the talented jewelry designers and bench jewelers of JA Member retail stores across the country. We are proud to recognize their creativity and excellent craftsmanship through our CASE Awards competition,” says Jewelers of America president and CEO David J. Bonaparte.

There are four competition categories in which jewelers can submit their pieces, including: jewelry to $2,000 retail value; jewelry $2,001 to $5,000 retail value; jewelry $5,001 to $10,000 retail value; and jewelry over $10,000 retail value. The entries will be evaluated by a panel of industry judges on the following criteria: overall design, marketability, practicality/wearability and quality of manufacture.

From March 5-9, consumers will vote at www.jewelers.org to select the “People’s Choice” winner. JA will promote the online voting period through a social media and digital marketing campaign adding extra exposure for the CASE Award entrants.

Advertisement

The CASE Awards, sponsored by Synchrony Financial and Jewelers Mutual Insurance Group, are open to staff of JA Retail Member companies. JA Member employees can enter through Feb. 16, and accepted jewelry must arrive at JA headquarters by Feb. 23. For more information about the design competition and for complete entry guidelines, visit www.jewelers.org/caseawards or contact JA’s Member Services at 800-223-0673.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular