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Jewelers of America Presents Education Program at JA New York

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(PRESS RELEASE) NEW YORK – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, has announced it will be presenting the Jewelers of America Education Program at the JA New York Show on March 11-12, 2018, in New York City. The Education Program is free to JA New York Show attendees and will feature informative seminars covering topics including e-commerce, custom jewelry design, social media and more.

Additionally, there will be an interactive Idea Exchange session on Monday, March 12, at 8:00AM. Attendees will be given the opportunity to brainstorm important business topics with industry colleagues. Space is limited; those interested in attending should RSVP here. The Jewelers of America Education Program is sponsored by Synchrony Financial. The full schedule can be found here.

Celebrate New York with JFC and Jewelers of America

Jewelers of America will be collaborating with Jewelers for Children to co-host “Celebrate New York,” a cocktail party and silent auction on Sunday, March 11, 6:00-9:00PM. The evening will take place at the Special Events Hall at the Javits Center, and includes an open bar, hors d’oeuvres, silent auction, DJ & dancing. The event is free for Jewelers of America Members, who can register here. “Celebrate New York” is sponsored by JA New York, Jewelers Mutual Insurance Group and Synchrony Financial.

Get Certified & More

JA is offering exams for its renowned Professional Certification in Sales and Management on Monday, March 12, at 1:00PM at the JA New York Show. Register in advance to save $10 off the exam price.

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The winners of the 2018 CASE Awards, JA’s national retail design competition, will be on display at Jewelers of America’s Booth #1072. JA New York Show attendees can take advantage of the $99 JA retail membership Show Special, and they can also enter to win a Foldio 360 lightbox. For more information on all of Jewelers of America’s events and specials offered at the show, visit here.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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