JA partners with Silver Promotion Service and Platinum Guild International for a multi-city tour.
Jewelers of America will be promoting wedding jewelry on more than 30 morning shows across the country on Tuesday, June 21 to increase awareness for platinum and silver wedding jewelry, the trade association announced.
JA has partnered with Silver Promotion Service and Platinum Guild International for a “June Wedding Tour” that will showcase jewelry from 19 designers and promote buying jewelry from JA’s retail members.
The following jewelry designers will be featured on television as part of the media tour for silver gift ideas: Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel, and Samuel B. The following jewelry designers will be featured on television as part of the media tour for platinum engagement rings and wedding bands: AG Gems, Alexandra Mor, Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.
The television tour will reach viewers nationwide in the following markets: Augusta, GA; Austin, TX; Bakersfield, CA; Cape Corel, FL; Clio, MI; Derry, NH; East Syracuse, NY; Fresno, CA; Harlingen, TX; Jacksonville, FL; Johnson City, TN; Las Vegas, NV; Louisville, KY; Nashville, TN; Madison, WI; Mount Pleasant, SC; Omaha, NE; Palm Desert, CA; Philadelphia, PA; Richmond, VA; Rockford, IL; Shreveport, LA; Sioux Falls, SD; Springfield, IL; Springfield, MA; and Tucson, AZ.