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Big Survey

Jewelers Remain Upbeat on Prospects for 2022

Half still expecting to post revenue growth.




Question: Based on the first 8 months of this year, how do you expect your total revenues for 2022 will compare to 2021?

Jewelers Remain Upbeat on Prospects for 2022

Table 1

DESPITE THE CURRENT economic uncertainty, nearly one in two independent jewelers is still expecting to post revenue growth this year, according to the 2022 Big Survey.

More than one-third of the survey participants said they expected their revenue to show some growth while a further 11% predicted their sales would be “Way Up” (20% or more), based on their store’s performance in the first eight months of the year. Slightly more than one in five said they expected revenue to decline, while the rest were expecting sales to come in flat (see Table 1).

The expected growth is all the more impressive given 2021 was a historically strong year with almost 60% of independent jewelers reporting sales of $1 million or more. That compares with just 38% in 2016. The biggest drivers of the growth appear to be custom design work, bridal mountings and sales of loose diamonds, which jewelers said were accounting for a larger and larger share of their revenue (see Table 2). The lift from custom design was particularly noticeable with 81% of jewelers saying it had grown as a share of revenue in the last 10 years. On the flip side, 37 percent of jewelers said the contribution from Watches had shrunk in the last 10 years.

Question: Over the last 10 years, has the percentage of total business grown, stayed stable or shrunk in the following categories?

Jewelers Remain Upbeat on Prospects for 2022

Table 2

To be sure, the most important part of the year still lies ahead for most jewelers with the economy poised at a tenuous junction – interest rates and inflation are rising, consumer sentiment is softening although the labor market also remains surprisingly robust. The 2022 Big Survey, to be published in our November edition, looked at many of these areas of concern for jewelers and what they are doing to address them. Over the next few weeks we will continue to publish the results of the survey, which was taken by over 750 North American jewelry store owners and managers.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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