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Big Survey

Jewelers Reveal What They Would Want to Know if They Could See into the Future

Gold prices, succession and store success topped the list of answers in this year’s Big Survey.

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IF INDEPENDENT JEWELRY RETAILERS could sit down with a fortune teller, their questions would be strikingly consistent. At the top of the list is the future of their businesses. Will the store grow, shrink, sell, or close? Because so many jewelry stores are family-run, the future of their business is also the future of their legacy. Closely tied to store success is the next most popular question asked by readers: What will happen to gold prices? Jewelers want to know if the market will stay strong, fall, or soar to new highs — and whether they’ll be able to keep their margins intact.

Retirement looms large as well. Many jewelers are asking not only when they can (or should) retire, but also what comes next: Who will take over, and will the business survive without them? That dovetails with questions around succession and the next generation — whether children, grandchildren, or no one at all will step into their shoes.

Beyond that, jewelers are curious (and sometimes anxious) about future trends, the impact of lab-grown diamonds, and the broader economy. A few said they prefer not to know what’s coming. For some, though, the best fortune might be simply having fewer surprises — and a little peace of mind.

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