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Learn the 3 Words Jewelers Would Love to Tell Their Worst Customers

“Go bother Kay’s.”

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Jonathan McCoy

WE RECEIVED some great responses last month when we asked for the three words you’d say to your best customer. Now we want to know, if you could say just three words to your worst customer, what would they be?

  • Just go away. — Steven & Katherine, Lesse, Abracadabra Jewelry/Gem Gallery, Ann Arbor, MI
  • Don’t lick that. — Theresa Namie, Stephen Vincent Design, Minneapolis, MN
  • How about two words? You’re fired. — Don Unwin, Sterling Jewelers, Wethersfield, CT
  • Sorry, we’re closed! — Mark Neumann, Ross Designs, Highland Park, IL
  •  Don’t come back! — Brian Stubblefield, Hendersonville Jewelers, Hendersonville, TN
  • Fare thee well. — Karen Hollis, K. Hollis Jewelers, Batavia, IL

  • Hit the road. — W J Smith III, Smith Jewelers, Franklin, VA
  • Take a hike. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Get outa’ here! — John Hayes, Goodman’s Jewelers, Madison, WI
  • Bye-bye, now! — Kathy Buccieri, Buccieri’s Gems & Jewelry, Valley Road, NJ
  • Please, just leave! — Donna Soodalter-Tomancom, DIVA, Newtonville, MA
  • No it’s not! (not too expensive, that is!) — Valerie Naifeh, Naifeh Fine Jewelry, Oklahoma City, OK
  • Why? Why? Why? — Jim Alati, Simmons Fine Jewelry, Meridian, ID
  •  There’s the door. — Russell Criswell, Vulcan’s Forge, Kansas City, MO
  • This isn’t working. — Don Elliott, Elliott Jewelers, Richmond, VA
  • You don’t understand. — Andrew Russakoff, Russakoff Jewelers, Skowhegan, ME
  • Time to leave (you nasty @$#@, who #@&!%;*! do you think you are, with the face of a mole and attitude of a irate moose.) Note: words in parentheses are the bubble above my head. — David Blitt, Troy Shoppe Jewellers, Calgary, Alberta, Canada
  • Try my competitor. — Bill Longnecker, Longnecker Jewelry, McCook, NE
  • Go somewhere else. — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Please shop around. — Steven Wardle, Forest Beach Design, Chatham, MA
  • Go bother Kay’s. — Mark Robinette, Robinette Jewelers, Seneca Falls, NY

  • Good day, sir. — Casey Gallant, Stephen Gallant Jewelers, Orleans, MA
  • Sorry, no discounts. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • You’re the worst. — Valerie Savvenas, Manoli’s Jewelers, Springfield, MO
  • No, can’t be done! (I can’t count). — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • I forgive you. (I’ve learned forgiveness is essential for my health.) — Elizabeth Breon, Coast Jewelers, Florence, OR
  • Enjoy your day. — (You never know what someone else is going through.) — Rich Bennett, P.K. Bennett Jewelers, Mundelein, IL
  • Are you serious? — Cathy Calhoun, Calhoun Jewelers, Royersford, PA
  • Can’t help you. — Douglas Saruba, Douglas Zaruba Gallery, Frederick, MD
  • Let’s talk privately. — Lacey Fincher, Tena’s Fine Diamonds and Jewelry, Elberton, GA
  • Leave me alone. — Daniel Spirer, Daniel R. Spirer Jewelers, Cambridge, MA
  • Sorry, I tried! — Christina Ohara, Blue Mountain Gems, Roanoke, VA
  • I’m human too! — Erica Lorenz, Michael & Sons, Reno, NV
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This article originally appeared in the July 2017 edition of INSTORE.

 

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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