Two stores are being converted.
Rogers & Hollands Jewelers, which has 81 stores in 10 states, is converting two of its Chicago-area locations to an outlet model.
The stores will be rebranded, remodeled and reopened as Rogers & Hollands Outlet. Jewelry will be discounted at least 50 percent, and watches will be priced at a minimum of 35 percent off retail.
“Unlike typical outlet jewelry stores, Rogers & Hollands Outlet will offer completely unique merchandise that cannot be found at other Rogers & Hollands’ stores,” the chain said in a press release.
Each of the stores will undergo a one-day renovation before officially debuting as Rogers & Hollands Outlet on April 12 at North Riverside Park Mall and on April 20 at Golf Mill Shopping Center. Staff members at each location will stay the same.
“We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in these areas,” said Amber Willmer, Rogers Enterprises’ director of social and digital marketing.
Both Outlet locations will carry jewelry from brands such as Gabriel & Co. NY, Scott Kay, Tacori and Elle, as well as watches from Citizen, Movado, Bulova and Rado. High-end estate watches from Movado, Coach and Tissot will also be offered.
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The chain, founded in 1910, operates under the names of Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers. It bills itself as the largest family-owned and operated jewelry chain in the U.S.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
