Headlines

Jewelry Chain Debuts an Outlet Model

Published

7 years ago

March 23, 2017

INSTORE Staff

Two stores are being converted.

Rogers & Hollands Jewelers, which has 81 stores in 10 states, is converting two of its Chicago-area locations to an outlet model.

The stores will be rebranded, remodeled and reopened as Rogers & Hollands Outlet. Jewelry will be discounted at least 50 percent, and watches will be priced at a minimum of 35 percent off retail.

“Unlike typical outlet jewelry stores, Rogers & Hollands Outlet will offer completely unique merchandise that cannot be found at other Rogers & Hollands’ stores,” the chain said in a press release.

Each of the stores will undergo a one-day renovation before officially debuting as Rogers & Hollands Outlet on April 12 at North Riverside Park Mall and on April 20 at Golf Mill Shopping Center. Staff members at each location will stay the same.

“We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in these areas,” said Amber Willmer, Rogers Enterprises’ director of social and digital marketing.

Both Outlet locations will carry jewelry from brands such as Gabriel & Co. NY, Scott Kay, Tacori and Elle, as well as watches from Citizen, Movado, Bulova and Rado. High-end estate watches from Movado, Coach and Tissot will also be offered.

The chain, founded in 1910, operates under the names of Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers. It bills itself as the largest family-owned and operated jewelry chain in the U.S.

click to Comment(Comment)

Up Next

Baselworld Opens with 13% Fewer Exhibitors

Don't Miss

Survey: U.S. Silver Jewelry Sales Were Strong in 2016

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”