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Jewelry Chain Drops Well-Known Tagline, Rolls Out a New One

The campaign celebrates devotion in its many forms.

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Jared is dropping its well-known “He Went To Jared” tagline.

Taking its place in advertising campaigns will be “Dare To Be Devoted,” advertising publication Campaign US reports.

The campaign celebrates devotion in its many forms, Alan Gravely, vice president of marketing and ecommerce for Jared, told the publication. That includes interracial and same-sex couples and couples of various ages.

“For those who are already devoted, this will be validation,” he said. “For those who are unsure, it’s an invitation.”

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The slogan, the work of creative agency McKinney, is debuting in a series of TV placements. It will also have a presence in other media.

Read more at Campaign US

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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