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Jewelry Chain To Enter US Market With ‘Disruptive’ Concept

It’s targeting three cities, with more to be announced.

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Canada-based jewelry retailer Spence Diamonds has announced plans to expand into the U.S.
market with stores opening in Austin, TX, on Nov. 7 and in San Jose, CA, on Nov. 10.

The company will open in Scottsdale, AZ, in the first quarter of 2017 and will soon announce additional markets, according to a press release.

The retailer calls itself a “jewelry disruptor” in part because of its line of “Spence Artisan Created Diamonds.”

“We have reimagined the experience of the diamond business by creating an environment that is open, bright and transparent,” said Jim Schneider, president of Spence Diamonds. “Watching a diamond being created from a ball of plasma while exploring jewelry in open cases without the traditional barriers is a refreshing concept.”

The stores will also sell traditional mined diamonds.

The company, founded in 1978, said it “has secured prime retail locations with high foot traffic including Santana Row in San Jose and The Domain in Austin.”

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