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Jewelry Company Goes Public with Unusual Pricing Model

It calls its products “investment jewelry.”

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Pictured here are products from Menē Inc.

TORONTO — Menē Inc., which sells 24 karat gold and platinum jewelry by gram weight, has completed its separation from Goldmoney Inc. to become an independent public company.

“Menē has become one of the most successful jewelry brands to launch in recent years, having changed the way consumers around the world think about jewelry – shifting attitudes towards the purchase of jewelry from a discretionary item to a precious metal investment that retains most of its original purchase value,” said Roy Sebag, CEO and chairman of the company.

Since launching www.mene.com in January 2018, Menē has sold over 11,000 unique pieces of jewelry, worth $7 million, to customers in more than 53 countries, according to a press release from the company.

“These sales were achieved direct-to-consumer, building long-term global customer relationships with a superior business model that does not require a physical storefront,” according to the release.

The company stated that it “has consistently sold out of its top designs, has a waitlist that presently exceeds $1 million, and suspended 99% of its paid marketing activities after it achieved record sales exceeding $1 million in August 2018.”

Class B common shares of the company were set to begin trading on Canada’s TSX Venture Exchange on Nov. 6 under the symbol “MENE.”

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Sebag added: “We have built a brand that has rapidly become well known in the most important fashion and luxury circles, with the New York Times publishing a full feature and Vogue predicting we will revolutionize the jewelry industry. I am proud to have stewarded this venture from zero to one, having actualized in less than two years an idea into a fully operational direct-to-consumer e-commerce business which encompasses manufacturing, a proprietary vaulted pick pack facility, and in-house design, engineering, and marketing teams. Providing initial funding to Menē was carefully considered by Goldmoney Inc. and I am appreciative of the support the board of directors have shown in enabling a core group of employees within Goldmoney to develop this business. I am also extremely thankful to our investors who invested in our company in December 2017.”

The New York Times reported in May that the company’s jewelry prices fluctuate, sometimes several times a day, based on precious metal prices. At the time, its least expenses pieces were selling for under $200 and its highest-priced item was selling for $9,591.18.

Menē announced in December that it had raised as much as $21 million in growth capital.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Headlines

852 US Jewelry Retailers Closed Their Doors in 2018

The number of closures is up from 2017’s figure.

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The Jewelers Board of Trade reports that 852 U.S. jewelry retailers stopped doing business in 2018.

That’s slightly more than the 817 businesses that closed in 2017.

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Of those, 706 fell into the category of “ceased operations,” while 122 were listed as “consolidations (sale/merger)” and 24 were classified as “bankruptcies.”

Meanwhile, 183 jewelry retail businesses opened their doors in the U.S. in 2018. That was up significantly from 131 in 2017.

Counting wholesalers and manufacturers along with retailers, 1,013 U.S. jewelry businesses closed their doors in 2018. That’s compared with 1,022 in 2017.

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The total number of jewelry retailers listed in the U.S. is now 18,974, compared with 19,823 at the end of 2017, according to the Jewelers Board of Trade.

The total number of jewelry businesses, including wholesalers and retailers, is 25,102, compared with 26,270 at the end of 2017.

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Newly Discovered Gemstone Is Harder Than Diamond

It’s been found on Earth for the first time.

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Shefa Yamim, a precious stone exploration company in Israel, has discovered a new mineral that is harder than diamond and which has never been found on Earth before.

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The material is called carmeltazite, and it was recently approved as a new mineral by the International Mineralogical Association Commission on New Minerals, Nomenclature and Classification.

The mineral was named carmeltazite because of it its discovery on Mount Carmel and due to its major chemical components: titanium, aluminum and zirconium (“TAZ”), the company stated in a press release. Shefa Yamim trademarked the name “carmel sapphire” for the material.

The mineral “is a newly discovered type of corundum similar in appearance to the corundum, but unlike any other sapphire found in the world,” according to the company. The rough carmel sapphire is typically black, blue-to-green or orange-brown. The largest stone found is 33.3 carats.

The Vintage News reports that “it was previously believed that this type of mineral was only found on extraterrestrial material.”

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It’s harder than diamond and substantially rarer, “making its value extremely high,” according to the publication.

Avi Taub, CEO of Shefa Yamim, said in the release: “We are delighted that our Carmel Sapphire has been recognised as a host to many rare minerals. In today’s world where the prices of gems are determined predominantly by their rarity, the Carmel Sapphire is a unique discovery because it has not been found anywhere else in the world and was discovered by Shefa Yamim in the soil of the Holy Land. We believe this substantially increases the potential value of our ‘Gem Box’ of precious stones. The studies of Carmel Sapphire and its new minerals mark another milestone in the Company’s journey as we continue our progress towards trial mining in Zone 1 in 2019.”

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Founder of Luxury Jewelry Brand Leaves Company

His resignation was effective Dec. 31.

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Fawaz Gruosi, founder of Swiss luxury jewelry and watch company de Grisogono, has stepped down from his position as a board director and left the company.

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The resignation was effective Dec. 31, according to an article published by WorldTempus.

The decision had been some time in the making, and Gruosi had moving away from daily operations.

Elmar Wiederin, chairman of the de Grisogono board, was quoted saying, “As Founder of this inspirational brand twenty – five years ago, we are thankful to Fawaz Gruosi for his incredible passion and creativity.”

Wiederin continued: “Led by Céline Assimon and the skilled team in place, the Design studio and Atelier will continue to drive design and craftsmanship as before through a collective process, maintaining the traditions of daring creativity for which the brand is known.”

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Assimon was named CEO in December.

De Grisogono also recently named Keith Rosen to the role of general manager for its Americas operations, Rapaport News reports.

Read more at the WorldTempus

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