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Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.

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INOX Men's Jewelry fro dads

Dad Bling

2020 has been an unusual year, but that just means it’s more important than ever to let family know we value them. INOX Jewelry has launched hundreds of new men’s jewelry designs, with personality-focused mini collections designed to delight dads of every style.
inox-us.com

Complimentary Classes

To support our community during the unprecedented COVID-19 situation, Jewelers Mutual Group has made its online learning platform, JM University, available to the whole jewelry industry free of charge. The platform offers 10 different courses, each focused on a different subject area.
jmuniversity.com

New From Naja

The National Association of Jewelry Appraisers (NAJA) has redesigned the landing page for its Appraisal Studies Course, offering course outlines, updates for students, informative blog posts, and one-click enrollment.
najaappraisers.com

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Cutting Edge Insurance

Zillion, the jewelry insurer known for offering 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers with immediate insurance on their purchases through 1-Click technology on their smartphones. An incredible benefit sure to build customer goodwill.
myzillion.com/theedge

Fire and Sparkle

Gem Certification & Assurance Lab (GCAL) now offers “fire and sparkle” videos as part of its diamond light performance analysis reports, which will include the stone’s optical brilliance, optical symmetry, fire, and sparkle analysis.
gcalusa.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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