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Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.

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INOX Men's Jewelry fro dads

Dad Bling

2020 has been an unusual year, but that just means it’s more important than ever to let family know we value them. INOX Jewelry has launched hundreds of new men’s jewelry designs, with personality-focused mini collections designed to delight dads of every style.
inox-us.com

Complimentary Classes

To support our community during the unprecedented COVID-19 situation, Jewelers Mutual Group has made its online learning platform, JM University, available to the whole jewelry industry free of charge. The platform offers 10 different courses, each focused on a different subject area.
jmuniversity.com

New From Naja

The National Association of Jewelry Appraisers (NAJA) has redesigned the landing page for its Appraisal Studies Course, offering course outlines, updates for students, informative blog posts, and one-click enrollment.
najaappraisers.com

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Cutting Edge Insurance

Zillion, the jewelry insurer known for offering 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers with immediate insurance on their purchases through 1-Click technology on their smartphones. An incredible benefit sure to build customer goodwill.
myzillion.com/theedge

Fire and Sparkle

Gem Certification & Assurance Lab (GCAL) now offers “fire and sparkle” videos as part of its diamond light performance analysis reports, which will include the stone’s optical brilliance, optical symmetry, fire, and sparkle analysis.
gcalusa.com

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SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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