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Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.

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INOX Men's Jewelry fro dads

Dad Bling

2020 has been an unusual year, but that just means it’s more important than ever to let family know we value them. INOX Jewelry has launched hundreds of new men’s jewelry designs, with personality-focused mini collections designed to delight dads of every style.
inox-us.com

Complimentary Classes

To support our community during the unprecedented COVID-19 situation, Jewelers Mutual Group has made its online learning platform, JM University, available to the whole jewelry industry free of charge. The platform offers 10 different courses, each focused on a different subject area.
jmuniversity.com

New From Naja

The National Association of Jewelry Appraisers (NAJA) has redesigned the landing page for its Appraisal Studies Course, offering course outlines, updates for students, informative blog posts, and one-click enrollment.
najaappraisers.com

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Cutting Edge Insurance

Zillion, the jewelry insurer known for offering 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers with immediate insurance on their purchases through 1-Click technology on their smartphones. An incredible benefit sure to build customer goodwill.
myzillion.com/theedge

Fire and Sparkle

Gem Certification & Assurance Lab (GCAL) now offers “fire and sparkle” videos as part of its diamond light performance analysis reports, which will include the stone’s optical brilliance, optical symmetry, fire, and sparkle analysis.
gcalusa.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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