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Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.

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INOX Men's Jewelry fro dads

Dad Bling

2020 has been an unusual year, but that just means it’s more important than ever to let family know we value them. INOX Jewelry has launched hundreds of new men’s jewelry designs, with personality-focused mini collections designed to delight dads of every style.
inox-us.com

Complimentary Classes

To support our community during the unprecedented COVID-19 situation, Jewelers Mutual Group has made its online learning platform, JM University, available to the whole jewelry industry free of charge. The platform offers 10 different courses, each focused on a different subject area.
jmuniversity.com

New From Naja

The National Association of Jewelry Appraisers (NAJA) has redesigned the landing page for its Appraisal Studies Course, offering course outlines, updates for students, informative blog posts, and one-click enrollment.
najaappraisers.com

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Cutting Edge Insurance

Zillion, the jewelry insurer known for offering 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers with immediate insurance on their purchases through 1-Click technology on their smartphones. An incredible benefit sure to build customer goodwill.
myzillion.com/theedge

Fire and Sparkle

Gem Certification & Assurance Lab (GCAL) now offers “fire and sparkle” videos as part of its diamond light performance analysis reports, which will include the stone’s optical brilliance, optical symmetry, fire, and sparkle analysis.
gcalusa.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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