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Jewelry Dedicated for Dads and More of This Month’s Service News

Plus a partnership that provides store customers immediate insurance.

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INOX Men's Jewelry fro dads

Dad Bling

2020 has been an unusual year, but that just means it’s more important than ever to let family know we value them. INOX Jewelry has launched hundreds of new men’s jewelry designs, with personality-focused mini collections designed to delight dads of every style.
inox-us.com

Complimentary Classes

To support our community during the unprecedented COVID-19 situation, Jewelers Mutual Group has made its online learning platform, JM University, available to the whole jewelry industry free of charge. The platform offers 10 different courses, each focused on a different subject area.
jmuniversity.com

New From Naja

The National Association of Jewelry Appraisers (NAJA) has redesigned the landing page for its Appraisal Studies Course, offering course outlines, updates for students, informative blog posts, and one-click enrollment.
najaappraisers.com

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Cutting Edge Insurance

Zillion, the jewelry insurer known for offering 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers with immediate insurance on their purchases through 1-Click technology on their smartphones. An incredible benefit sure to build customer goodwill.
myzillion.com/theedge

Fire and Sparkle

Gem Certification & Assurance Lab (GCAL) now offers “fire and sparkle” videos as part of its diamond light performance analysis reports, which will include the stone’s optical brilliance, optical symmetry, fire, and sparkle analysis.
gcalusa.com

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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