Connect with us
mm

Published

on

IF YOU’VE BEEN KEEPING UP with the Gene the Jeweler series, you know that Gene doesn’t exactly train his people. And predictably, that leads to problems in his store …

In this episode, we learn about an employee we’ll call Tardy Jeremy. Jeremy’s chronic failure to come in on time is creating a “burning, shared, semi-murderous resentment.” 

Gene has talked with Jeremy about the problem “in passing” but hasn’t tackled it head-on. Still, he’s convinced that things will get better — somehow. He’s not at all ready to let Jeremy go.

Gene is, of course, a parody created by jewelry marketing specialist Jimmy DeGroot. The series is kind of like a jewelry-industry version of The Office.

But in many jewelry stores, these types of issues are anything but fiction.

Watch the video:

Advertisement

 

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular