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IF YOU’VE BEEN KEEPING UP with the Gene the Jeweler series, you know that Gene doesn’t exactly train his people. And predictably, that leads to problems in his store …

In this episode, we learn about an employee we’ll call Tardy Jeremy. Jeremy’s chronic failure to come in on time is creating a “burning, shared, semi-murderous resentment.” 

Gene has talked with Jeremy about the problem “in passing” but hasn’t tackled it head-on. Still, he’s convinced that things will get better — somehow. He’s not at all ready to let Jeremy go.

Gene is, of course, a parody created by jewelry marketing specialist Jimmy DeGroot. The series is kind of like a jewelry-industry version of The Office.

But in many jewelry stores, these types of issues are anything but fiction.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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