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IF YOU’VE BEEN KEEPING UP with the Gene the Jeweler series, you know that Gene doesn’t exactly train his people. And predictably, that leads to problems in his store …

In this episode, we learn about an employee we’ll call Tardy Jeremy. Jeremy’s chronic failure to come in on time is creating a “burning, shared, semi-murderous resentment.” 

Gene has talked with Jeremy about the problem “in passing” but hasn’t tackled it head-on. Still, he’s convinced that things will get better — somehow. He’s not at all ready to let Jeremy go.

Gene is, of course, a parody created by jewelry marketing specialist Jimmy DeGroot. The series is kind of like a jewelry-industry version of The Office.

But in many jewelry stores, these types of issues are anything but fiction.

Watch the video:

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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