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IF YOU’VE BEEN KEEPING UP with the Gene the Jeweler series, you know that Gene doesn’t exactly train his people. And predictably, that leads to problems in his store …

In this episode, we learn about an employee we’ll call Tardy Jeremy. Jeremy’s chronic failure to come in on time is creating a “burning, shared, semi-murderous resentment.” 

Gene has talked with Jeremy about the problem “in passing” but hasn’t tackled it head-on. Still, he’s convinced that things will get better — somehow. He’s not at all ready to let Jeremy go.

Gene is, of course, a parody created by jewelry marketing specialist Jimmy DeGroot. The series is kind of like a jewelry-industry version of The Office.

But in many jewelry stores, these types of issues are anything but fiction.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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