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IF YOU’VE BEEN KEEPING UP with the Gene the Jeweler series, you know that Gene doesn’t exactly train his people. And predictably, that leads to problems in his store …

In this episode, we learn about an employee we’ll call Tardy Jeremy. Jeremy’s chronic failure to come in on time is creating a “burning, shared, semi-murderous resentment.” 

Gene has talked with Jeremy about the problem “in passing” but hasn’t tackled it head-on. Still, he’s convinced that things will get better — somehow. He’s not at all ready to let Jeremy go.

Gene is, of course, a parody created by jewelry marketing specialist Jimmy DeGroot. The series is kind of like a jewelry-industry version of The Office.

But in many jewelry stores, these types of issues are anything but fiction.

Watch the video:

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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