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Hot-Selling Jewelry Brands Our Brain Squad Re-Ordered in December

Pandora led the way.

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Hot-Selling Jewelry Brands Our Brain Squad Re-Ordered in December
Gabriel & Co. 14K white gold round diamond engagement ring (0.52 TCW), $2,390 (center stone not included), gabrielny.com

Gabriel & Co. bridal is doing very well, along with their silver and 18K gold line. — James Stinson, Diamond Classics, McMinnville, TN

Top-selling jewelry brands in November

Pandora (5), Hearts On Fire (4), Rolex (4), Stuller (4), Gabriel & Co. (3), Ania Haie (2), ASHI (2), Bassali (2), Overnight Mountings (2), Sylvie Collection (2)

* Brands mentioned by at least 2 of 114 Brain Squad members when asked what they would be reordering in December.

  • Michou, Tracy Arrington and Ania Haie are doing amazing for us. The price points are fantastic, and we are not only selling as gifts, but we’re also selling one to the buyer too. — Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY
  • Kir and Cynthia Desser — bridge jewelry with great price points for self-purchasing women and gift-giving. Both designed and led by women. — Jessica Rossomme, Mucklow’s Fine Jewelry, Peachtree City, GA
  • Hearts on Fire needs almost no promotion as more people are repeat customers! They love the brilliance. Custom work, as always, is strong for us. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • Estate pieces are moving to new owners in a most pleasing fashion, kind of like when your brother-in-law finally vacates your guestroom. — James Doggett, Doggett Jewelry, Kingston, NH
  • For some reason, ruby jewelry was strong. In fact, all colored stone jewelry was strong, as we had several colored stone trunk shows that went well. Also, one-carat loose or simply mounted diamonds. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • To my surprise, lab-grown diamonds took off the week we put them in. Larger stones — one-carat and up — and a 55 percent gross margin! No ads, just showed them and bam! Times they are a-changing. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • We posted a great close-up photo of a new 14K yellow gold oval 1.02-ct. set in a thin woven style shank and posed on top of a pumpkin. We said to “be thankful for the one you love this holiday.” We then sold a ton of engagement rings! Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • It was a bracelet month! Diamond bracelets, Vahan bracelets, John Hardy bracelets, and yellow gold bracelets. — Richard Frank, Goldstein’s, Mobile, AL
  • Estate jewelry and period pieces, mostly rings circa 1900 to 1940s, but still making a living on diamond engagement rings one-carat and up, mostly rounds. — Barry Fixler, Barry’s Estate Jewelry, Bardonia, NY
  • Repairs are what keep the doors open; we are known for good service at a great price. Our custom work is up also. It is always earrings that move fast, as everyone needs another pair to match something. We get most of our earring findings from Stuller and make them in the shop. — Sherrie Schilling Devaney, Sherrie’s Jewelry Box, Tigard, OR
  • Re-tapping and re-channeling! Everyone wanted their jewelry fixed for the holidays. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Bridal and Daum crystal seemed to be the bright spot for November. — Marc Majors, Sam L. Majors, Midland, TX
  • Overnight Mountings, Frederic Duclos and Galatea. — Laura Mease, Measetique Jewels, Shawnee, KS
  • Pandora was up, Maple Leaf Diamonds, Hamilton and Citizen. — Amanda Lanteigne, Gold-n-Memories Ltd., Steinbach, MB
  • Tacori and Fana bridal. — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • Rolex, Patek Philippe, and large 5-plus carat diamonds. — Todd Broadbent, Clarkson Jewelers, Ballwin, MO
  • Allison-Kaufman color, ASHI, Sterling Reflections, and our estate case. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Hearts On Fire, Parade Design, Sylvie Collection and Lashbrook. — David Blitt, Troy Shoppe Jewellers, Calgary, AB
  • Huggies, hinged hoops. — Kelli Reinbold, Vernon Jewelers, Salina, KS
  • Large men’s bracelets! — Wadeana Beveridge, Community Jewelry, Brandon, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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