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Jewelry Industry Writer Dies at Age 63

Robyn Hawk suffered a stroke.

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Robyn Hawk, a writer and social media specialist focused on the jewelry industry, has died at age 63.

She passed away on July 16 from a stroke, according to a post made on her Facebook page by relatives.

“Robyn fell hard in love with the gemstone and jewelry world – and with all of you,” wrote her mother, Maureen, and younger sister, Dawn.

Hawk was one of the first major social media “influencers” in the jewelry industry, as she used Twitter to comment with her trademark dry wit on trends, fashion, industry issues and the quirks of being a jeweler. We at INSTORE sought her opinions and comments for various stories, as did other jewelry trade publications.

“She was always excited to learn more and then to share and promote this world on her many blogs. Robyn was truly wowed by all the creative people she met, those in mining, gemstone cutters, jewelers, collectors and more. She was a social media guru and a wonderful writer, and her enthusiasm was infectious.”

Working under the moniker “A Fly on the Wall,” the Fullerton, CA, resident was a social content curator, serial blogger and website copy writer.

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Her blogs included the Daily Jewel, Celebrity Jewel, Editorial Jewel and Historic Gems & Jewels.

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After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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