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Jewelry Manufacturer Temporarily Out of Commission Following Nearby Demolition Accident

The company makes jewelry for over 300 U.S. retailers.

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Strellman’s Dramatic Jewelry, a manufacturer in Virginia, MN, is temporarily out of commission following a wall collapse resulting from a nearby demolition.

Owners Jim and Julianne Paulsen saw the accident happen, the Mesabi Daily News reports. Their store, Rocks the Jewelers, was not hit, although its walls sustained stress fractures. But their manufacturing facility, in another building, was. It was severely damaged.

The newspaper reports that “debris came through the roof and bricks smashed through the ceiling of one room” of the manufacturing business.

Plans for cleanup and repair are underway.

“We cannot produce jewelry until this is fixed,” said Julianne Paulsen, noting that her company makes jewelry for more than 300 U.S. retailers. Many retailers are waiting for Christmas orders, she told the Daily News.

The dust is a problem at the moment, she said. If the mold is not perfectly clean during production, the gold can suffer from pitting, she noted.

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The wax has to be completely clean in the mold or it makes the gold porous and you get pitting,”

Several other businesses were affected but have reopened.

Read more at Mesabi Daily News

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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