Connect with us

Headlines

Jewelry Manufacturer Temporarily Out of Commission Following Nearby Demolition Accident

The company makes jewelry for over 300 U.S. retailers.

mm

Published

on

Strellman’s Dramatic Jewelry, a manufacturer in Virginia, MN, is temporarily out of commission following a wall collapse resulting from a nearby demolition.

Owners Jim and Julianne Paulsen saw the accident happen, the Mesabi Daily News reports. Their store, Rocks the Jewelers, was not hit, although its walls sustained stress fractures. But their manufacturing facility, in another building, was. It was severely damaged.

The newspaper reports that “debris came through the roof and bricks smashed through the ceiling of one room” of the manufacturing business.

Plans for cleanup and repair are underway.

“We cannot produce jewelry until this is fixed,” said Julianne Paulsen, noting that her company makes jewelry for more than 300 U.S. retailers. Many retailers are waiting for Christmas orders, she told the Daily News.

The dust is a problem at the moment, she said. If the mold is not perfectly clean during production, the gold can suffer from pitting, she noted.

Advertisement

The wax has to be completely clean in the mold or it makes the gold porous and you get pitting,”

Several other businesses were affected but have reopened.

Read more at Mesabi Daily News

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular