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Poll: Which Gemstone Deserves Its Time in the Spotlight?

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Take our poll.

There are so many gorgeous gemstones in the world, but a small number of them seem to get almost all of the attention.

Surely some of the lesser-known stones are deserving, too?

We’d like your opinion. Which of these underappreciated gemstones would you most like to see gets its 15 minutes — and hopefully much more — of fame?

Take our poll and be sure to follow us on Twitter!

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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