Headlines Jewelry Retail Chain Offers Free In-Store Marriage Ceremonies Hundreds of store associates have become ordained. Published 2 years ago on October 1, 2019 By INSTORE Staff Helzberg Diamonds is ordaining associates so they can perform marriage ceremonies. Share Tweet KANSAS CITY, MO — Helzberg Diamonds is inviting couples to get legally married for free at any of its more than 200 stores. The national jewelry retailer ordained hundreds of associates through a partnership with Universal Life Church, enabling all Helzberg Diamonds stores to legally perform marriage ceremonies in the U.S. starting Oct. 2. Jimmy Degroot Video: Fix the ‘Glitches’ in Your Jewelry Business Jimmy Degroot Video: Everyone in Your Jewelry Store Can Get Along. Here’s How. Jimmy Degroot Video: Discounting Your Jewelry Can Send the Wrong Message To better understand people’s views of wedding traditions, Helzberg Diamonds recently issued a survey to 1,000 U.S. millennials and found that 91% of those surveyed would consider eloping, and 63% of already-married millennials would elope if they had to do it all over again. Inspired by the survey data, and by couples who shared their wedding plans with associates across the country, the company decided to invite couples to get “Hitched at Helzberg.” “We listen to our customers, and know that many wish to modernize current wedding traditions,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We discovered that not only did we already have some ordained associates on staff, a few stores had also performed marriage ceremonies upon request! Inspired by these stories, we wanted to become the destination that could, and would, officiate for these couples in a relaxed and comfortable environment.” For the research, Helzberg partnered with Wakefield Research to conduct a survey of 1,000 U.S. millennials between May 28 and June 1. To get married, couples need only bring their marriage license to the store; no purchase is necessary. Ordained associates will be available to perform ceremonies during regular work hours. Advertisement “The Universal Life Church has a long and proud history of making the institution of marriage more personal and more accessible,” said Rev. George Freeman, presiding chaplain of the ULC. “We’re excited to welcome new members into the ULC family and are thrilled that so many associates of Helzberg Diamonds chose to get ordained.” Couples who plan to get “Hitched at Helzberg” will be responsible for securing and submitting their marriage licenses and witnesses in accordance with their state laws prior to the ceremony. Participating couples will receive a custom celebration kit from Helzberg Diamonds following the ceremony, including a commemorative marriage certificate. Related Topics: HelzbergLatest News Top click to Comment(Comment) Up Next Strange New Mineral Found Trapped Within a Diamond Don't Miss Jewelry Firm Acquired by Luxury Conglomerate INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Advertisement SPONSORED VIDEO Thinking of Liquidating? Think: Wilkerson When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says. You may like Promoted Headlines Thinking of Liquidating? Think: Wilkerson Wilkerson Consolidating Stores? Time to Call the Experts! 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