Connect with us

Headlines

Jewelry Retail Chain Offers Free In-Store Marriage Ceremonies

Hundreds of store associates have become ordained.

mm

Published

on

Helzberg Diamonds is ordaining associates so they can perform marriage ceremonies.

KANSAS CITY, MO — Helzberg Diamonds is inviting couples to get legally married for free at any of its more than 200 stores.

The national jewelry retailer ordained hundreds of associates through a partnership with Universal Life Church, enabling all Helzberg Diamonds stores to legally perform marriage ceremonies in the U.S. starting Oct. 2.

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead
Jimmy Degroot

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once
Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way
Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

To better understand people’s views of wedding traditions, Helzberg Diamonds recently issued a survey to 1,000 U.S. millennials and found that 91% of those surveyed would consider eloping, and 63% of already-married millennials would elope if they had to do it all over again. Inspired by the survey data, and by couples who shared their wedding plans with associates across the country, the company decided to invite couples to get “Hitched at Helzberg.”

“We listen to our customers, and know that many wish to modernize current wedding traditions,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We discovered that not only did we already have some ordained associates on staff, a few stores had also performed marriage ceremonies upon request! Inspired by these stories, we wanted to become the destination that could, and would, officiate for these couples in a relaxed and comfortable environment.”

For the research, Helzberg partnered with Wakefield Research to conduct a survey of 1,000 U.S. millennials between May 28 and June 1.

To get married, couples need only bring their marriage license to the store; no purchase is necessary. Ordained associates will be available to perform ceremonies during regular work hours.

Advertisement

“The Universal Life Church has a long and proud history of making the institution of marriage more personal and more accessible,” said Rev. George Freeman, presiding chaplain of the ULC. “We’re excited to welcome new members into the ULC family and are thrilled that so many associates of Helzberg Diamonds chose to get ordained.”

Couples who plan to get “Hitched at Helzberg” will be responsible for securing and submitting their marriage licenses and witnesses in accordance with their state laws prior to the ceremony. Participating couples will receive a custom celebration kit from Helzberg Diamonds following the ceremony, including a commemorative marriage certificate.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular