Connect with us

Headlines

Jewelry Retail Chain Offers Free In-Store Marriage Ceremonies

Hundreds of store associates have become ordained.

mm

Published

on

Jewelry Retail Chain Offers Free In-Store Marriage Ceremonies
Helzberg Diamonds is ordaining associates so they can perform marriage ceremonies.

KANSAS CITY, MO — Helzberg Diamonds is inviting couples to get legally married for free at any of its more than 200 stores.

The national jewelry retailer ordained hundreds of associates through a partnership with Universal Life Church, enabling all Helzberg Diamonds stores to legally perform marriage ceremonies in the U.S. starting Oct. 2.

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode
Jimmy Degroot

Smith and DeGroot Release ‘A Vendor Perspective’ Podcast Episode

Video: Split Sales Require Effort
Jimmy Degroot

Video: Split Sales Require Effort

The Business of Jewelry Podcast Special Edition (Part 2)
Jimmy Degroot

The Business of Jewelry Podcast Special Edition (Part 2)

To better understand people’s views of wedding traditions, Helzberg Diamonds recently issued a survey to 1,000 U.S. millennials and found that 91% of those surveyed would consider eloping, and 63% of already-married millennials would elope if they had to do it all over again. Inspired by the survey data, and by couples who shared their wedding plans with associates across the country, the company decided to invite couples to get “Hitched at Helzberg.”

“We listen to our customers, and know that many wish to modernize current wedding traditions,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “We discovered that not only did we already have some ordained associates on staff, a few stores had also performed marriage ceremonies upon request! Inspired by these stories, we wanted to become the destination that could, and would, officiate for these couples in a relaxed and comfortable environment.”

For the research, Helzberg partnered with Wakefield Research to conduct a survey of 1,000 U.S. millennials between May 28 and June 1.

To get married, couples need only bring their marriage license to the store; no purchase is necessary. Ordained associates will be available to perform ceremonies during regular work hours.

Advertisement

“The Universal Life Church has a long and proud history of making the institution of marriage more personal and more accessible,” said Rev. George Freeman, presiding chaplain of the ULC. “We’re excited to welcome new members into the ULC family and are thrilled that so many associates of Helzberg Diamonds chose to get ordained.”

Couples who plan to get “Hitched at Helzberg” will be responsible for securing and submitting their marriage licenses and witnesses in accordance with their state laws prior to the ceremony. Participating couples will receive a custom celebration kit from Helzberg Diamonds following the ceremony, including a commemorative marriage certificate.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular