(PRESS RELEASE) CLEARWATER, FL — Jewelry Rewards, the industry’s first cash-based incentive platform built specifically for jewelry brands and retailers, is proud to announce its newest partner, FANA, a premier bridal and fine jewelry brand known for timeless design and high-impact retail relationships. This marks a significant milestone for Jewelry Rewards, as the company gains traction with a growing list of industry leaders leveraging its powerful loyalty technology.
The FANA partnership represents a full database migration from a legacy program into the Jewelry Rewards platform and includes a custom FANA branded Reloadable Debit Mastercard, giving authorized retail sales associates a streamlined and rewarding experience with every sale they make.
“We’re honored to welcome FANA to the Jewelry Rewards family,” said Larry Chasin, Founder at Jewelry Rewards. “This collaboration validates our core mission — to give jewelry brands a simple, scalable, and fully tax compliant way to financially reward performance on the front lines of the jewelry retail.”
Jewelry Rewards, a joint venture between loyalty program leader Level 6 and jewelry industry digital platform innovator Chasin Digital, enables brands to reward individual store associates at their authorized retailers across the U.S. and Canada — without building custom portals or managing complex federal tax compliance. Brands fund sales incentives directly onto reloadable Mastercards, which associates can track and manage in real time via the platform’s secure interface.
Built around the core promise to “Earn Cash for Your Efforts,” Jewelry Rewards offers a modern, more practical alternative to traditional points-based programs. With a foundation in enterprise-grade infrastructure and deep jewelry industry insight, it allows brands to scale high-impact loyalty strategies with minimal friction.
Before the addition of FANA, Jewelry Rewards was already trusted by select forward-thinking brands including MK Diamonds, Surreal Diamond, and Jewelex. The FANA onboarding signals a new phase of market recognition and momentum for the platform.
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“Our goal has always been to deliver a loyalty engine built for the realities of jewelry retail,” said Larry Chasin, at Chasin Digital. “FANA’s decision to migrate their program onto our system — complete with custom branding and integrated legacy system onboarding — proves that the industry is ready for something smarter, faster, and more rewarding.” Jewelry Rewards will continue to expand in 2025 with additional brand launches, new platform enhancements, and expanded marketing tools for brand-to-store engagement.
