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Jewelry Store Crime Is Down In ’16, JSA Reports

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Improved security, information sharing cited as key reasons.

Crime is down at jewelry stores in the first six months of the year, Insurance Journal reports, citing numbers from the Jewelers’ Security Alliance. The article says the costs associated with burglary and robbery at jewelry stores went from $33.2 million to $30.8 million in the period, and the number of reported crimes went from 562 to 528. According to alliance president John Kennedy, the improved numbers owe to improved security measures and better sharing of information, in addition to good work by law enforcement agencies.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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