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Jewelry Store Training Institute Launches Sales Management Master Class

It’s a 12-week intensive learning program.

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Published

3 years ago

May 6, 2021

INSTORE Staff

Sales training expert and frequent INSTORE contributor Jimmy DeGroot is rolling out the Manager Master Class. The course is designed to give your manager the methods and plan to grow your jewelry sales team through a 12-week, step-by-step intensive learning program.

The course is for managers who have managed for years but need some structure. It’s for new managers who need guidelines and a roadmap for how to manage people for success. It’s for managers who have tried other programs but have not had success. And it’s for owner-managers who need to free themselves up to work at a higher level in the business.

The course is taught weekly by DeGroot and Brad Huisken. Each week will be a new topic with an action plan. The class will meet via a Zoom call with high engagement.

DeGroot explains: “This isn’t just a ‘watch the video’ type of class. This is hands-on and accountability. We’ll be including owners in on weekly reporting and recordings of the classes.”

The course is $1,995 per store. Call or email DeGroot to get in. It’s limited to 20 jewelers in separate markets.

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”