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Sales training expert and frequent INSTORE contributor Jimmy DeGroot is rolling out the Manager Master Class. The course is designed to give your manager the methods and plan to grow your jewelry sales team through a 12-week, step-by-step intensive learning program.

The course is for managers who have managed for years but need some structure. It’s for new managers who need guidelines and a roadmap for how to manage people for success. It’s for managers who have tried other programs but have not had success. And it’s for owner-managers who need to free themselves up to work at a higher level in the business.

The course is taught weekly by DeGroot and Brad Huisken. Each week will be a new topic with an action plan. The class will meet via a Zoom call with high engagement.

DeGroot explains: “This isn’t just a ‘watch the video’ type of class.  This is hands-on and accountability.  We’ll be including owners in on weekly reporting and recordings of the classes.”

The course is $1,995 per store. Call or email DeGroot to get in. It’s limited to 20 jewelers in separate markets.

Register here.

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Honoring a Legacy: How Smith & Son Jewelers Exceeded Every Goal With Wilkerson

When Andrew Smith decided to close the Springfield, Massachusetts location of Smith & Son Jewelers, the decision came down to family. His father was retiring after 72 years in the business, and Andrew wanted to spend more time with his children and soon-to-arrive grandchildren. For this fourth-generation jeweler whose great-grandfather founded the company in 1918, closing the 107-year-old Springfield location required the right partner. Smith chose Wilkerson, and the experience exceeded expectations from start to finish. "Everything they told me was 100% true," Smith says. "The ease and use of all their tools was wonderful." The consultants' knowledge and expertise proved invaluable. Smith and his father set their own financial goal, but Wilkerson proposed three more ambitious targets. "We thought we would never make it," Smith explains. "We were dead wrong. We hit our first goal, second goal and third goal. It was amazing." Smith's recommendation is emphatic: "I would never be able to do what they did by myself."

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