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Jewelry Store Training Institute Launches Sales Management Master Class

It’s a 12-week intensive learning program.

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Published

3 years ago

May 6, 2021

INSTORE Staff

Sales training expert and frequent INSTORE contributor Jimmy DeGroot is rolling out the Manager Master Class. The course is designed to give your manager the methods and plan to grow your jewelry sales team through a 12-week, step-by-step intensive learning program.

The course is for managers who have managed for years but need some structure. It’s for new managers who need guidelines and a roadmap for how to manage people for success. It’s for managers who have tried other programs but have not had success. And it’s for owner-managers who need to free themselves up to work at a higher level in the business.

The course is taught weekly by DeGroot and Brad Huisken. Each week will be a new topic with an action plan. The class will meet via a Zoom call with high engagement.

DeGroot explains: “This isn’t just a ‘watch the video’ type of class. This is hands-on and accountability. We’ll be including owners in on weekly reporting and recordings of the classes.”

The course is $1,995 per store. Call or email DeGroot to get in. It’s limited to 20 jewelers in separate markets.

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Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”