Connect with us

Jewelry to Top All Mother’s Day Gift Categories; Spending to Hit $4.6B

mm

Published

on

Consumers plan to spend $4.6 billion on jewelry-related items this Mother’s Day, making it the most popular gift-giving category, according to an annual survey released by the National Retail Federation. More than a third (34 percent) of respondents said they will be buying jewelry for their moms this year.

Interestingly, the $4.6 billion that will be spent on Mother’s Day jewelry in 2018 is nearly identical to the $4.7 billion spent on Valentine’s Day jewelry back in February. Valentine’s Day gift-givers spent more on jewelry-related items than any other category.

Mother’s Day spending in all categories is estimated to reach $23.1 billion in 2018, with the average budget reported to be $180 per person. Both numbers are the second-highest tallies in the 15-year history of the survey, which was conducted for NRF by Prosper Insights & Analytics. Mother’s Day 2017 still holds the record at $23.6 billion in total purchases, with an average individual outlay of $186.

“Mother’s Day continues to be a holiday close to the heart of many Americans and this year is no different,” said Prosper Insights Executive Vice President of Strategy Phil Rist. “Those between 35 and 44 years old are planning to spend the most this season, while younger consumers are the most likely to put their online shopping skills to good use to find inspiration for the perfect gift for mom.”

“Mother’s Day continues to be a holiday close to the heart of many Americans and this year is no different.”

The survey, found that individuals ages 35 to 44 will spend an average of $224, the highest of any age group, and 62% of respondents between 18 and 24 will use smartphones to research their purchases and compare prices.

Advertisement

While jewelry certainly has the biggest “wow” factor of all Mother’s Day gifts, special outings, flowers, gift cards, apparel, electronics and personal services are all expected to be multibillion-dollar categories.

According to NRF’s Mother’s Day survey, $4.4 billion will be spent on special outings, such as dinner or brunch. More than half (55%) of consumers said treating Mom to a special meal would be their gift of choice. NRF estimated that $2.6 billion will be spent on flowers (to be gifted by 69 percent), $2.5 billion on gift cards (45%), $2.1 billion on clothing (36%), $2.1 billion on consumer electronics (14%) and $1.8 billion on personal services, such as a spa day (24%). Another $956 million will be spent on housewares or gardening tools (19%), $813 million on greeting cards (77%) and $494 million on books or music (19%).

The survey, which asked 7,520 consumers about their Mother’s Day plans, was conducted by Prosper Insights & Analytics from April 4 to 12 and has a margin of error of plus or minus 1.2 percentage points.


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, hscohen60@gmail.com. Websites: thejewelerblog.comthejewelerblog.wordpress.com.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Most Popular

Columns

Jewelry to Top All Mother’s Day Gift Categories; Spending to Hit $4.6B

mm

Published

on

Consumers plan to spend $4.6 billion on jewelry-related items this Mother’s Day, making it the most popular gift-giving category, according to an annual survey released by the National Retail Federation. More than a third (34 percent) of respondents said they will be buying jewelry for their moms this year.

Interestingly, the $4.6 billion that will be spent on Mother’s Day jewelry in 2018 is nearly identical to the $4.7 billion spent on Valentine’s Day jewelry back in February. Valentine’s Day gift-givers spent more on jewelry-related items than any other category.

Mother’s Day spending in all categories is estimated to reach $23.1 billion in 2018, with the average budget reported to be $180 per person. Both numbers are the second-highest tallies in the 15-year history of the survey, which was conducted for NRF by Prosper Insights & Analytics. Mother’s Day 2017 still holds the record at $23.6 billion in total purchases, with an average individual outlay of $186.

“Mother’s Day continues to be a holiday close to the heart of many Americans and this year is no different,” said Prosper Insights Executive Vice President of Strategy Phil Rist. “Those between 35 and 44 years old are planning to spend the most this season, while younger consumers are the most likely to put their online shopping skills to good use to find inspiration for the perfect gift for mom.”

“Mother’s Day continues to be a holiday close to the heart of many Americans and this year is no different.”

The survey, found that individuals ages 35 to 44 will spend an average of $224, the highest of any age group, and 62% of respondents between 18 and 24 will use smartphones to research their purchases and compare prices.

Advertisement

While jewelry certainly has the biggest “wow” factor of all Mother’s Day gifts, special outings, flowers, gift cards, apparel, electronics and personal services are all expected to be multibillion-dollar categories.

According to NRF’s Mother’s Day survey, $4.4 billion will be spent on special outings, such as dinner or brunch. More than half (55%) of consumers said treating Mom to a special meal would be their gift of choice. NRF estimated that $2.6 billion will be spent on flowers (to be gifted by 69 percent), $2.5 billion on gift cards (45%), $2.1 billion on clothing (36%), $2.1 billion on consumer electronics (14%) and $1.8 billion on personal services, such as a spa day (24%). Another $956 million will be spent on housewares or gardening tools (19%), $813 million on greeting cards (77%) and $494 million on books or music (19%).

The survey, which asked 7,520 consumers about their Mother’s Day plans, was conducted by Prosper Insights & Analytics from April 4 to 12 and has a margin of error of plus or minus 1.2 percentage points.


HOWARD COHEN is the Shoreham, NY-based editor of The Jeweler Blog, a daily blog ghost-written for retail jewelers. Cohen, a long-time industry veteran, is dedicated to making social media tasks simple and affordable for every jeweler. For more information, visit thejewelerblog.com or contact Cohen at 631-821- 8867, hscohen60@gmail.com. Websites: thejewelerblog.comthejewelerblog.wordpress.com.

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular